Nike has introduced Nike Flight, a game-changing football, addresses issues of inconsistent aerodynamics through a revolutionary ball design. Incorporating Nike’s new AerowSculpt technology, the ball delivers a measurable benefit of 30 percent truer flight than its Nike predecessor. The Nike Flight ball concludes an eight-year investigation into improving consistency of football flight by the Nike […]
NWSL ropes in Google as a sponsor
The National Women’s Soccer League announced the addition of Google to the league’s growing list of national corporate sponsors. Google joins the NWSL’s group of sponsors at a time when the league is becoming the first team sport in the U.S. to return to competition following the COVID-related suspension of play in March of 2020. […]
Triple Olympian Mikel Thomas: “We need a more holistic approach towards improving mental health”
The Playknox spoke with Mikel Thomas, a Triple Olympian who competed at the 2008, 2012 and 2016 Olympic Games, representing Trinidad and Tobago in track and field. He was also a silver medalist at the Pan Am Games in 2015. Tell us more about yourself. Apart from being an Olympic athlete and a coach, […]
Indian basketball player & Padma Shri Awardee Prashanti Singh: “We need to have a more commercial approach for the growth of basketball in India”
The Playknox spoke with Prashanti Singh, former Indian Basketball team captain and India’s only basketball player to be awarded with the coveted Padma Shri Award. She is also the recipient of the Arjuna Award and Rani Laxmibai Bravery Award.She led the national team to the Asian Games in Guangzhou 2010 (the first time India women’s […]
Australia and New Zealand to host the FIFA Women’s World Cup 2023
The FIFA Women’s World Cup 2023 will be staged in Australia and New Zealand, following a vote taken by the FIFA Council during its meeting held via video conference, the result of which was announced by FIFA President Gianni Infantino. The joint bid submitted by Football Federation Australia and New Zealand Football received 22 of […]
Man City and Intel Sports extend partnership
Manchester City and Intel Sports have announced a multi-year extension to their partnership. In 2019, Manchester City installed Intel True View technology in the Etihad Stadium, with dozens of 5K Ultra HD cameras offering fans a way of watching the game they had never experienced before. Over the course of the partnership so far, Intel […]
Rugby World Cup 2019 economically most successful with £4.3 bn economic output, says report
Japan 2019 was the most economically successful Rugby World Cup ever, with nearly £4.3 billion generated in economic output according to a report published by EY . The report further stated that 242,000 international visitors stayed an average of 17 days each in Japan, providing tourism and economic benefits to the host nation, 46,000 jobs […]
Odisha FC ex-CEO Ashish Shah: “More investments will be made towards safety & digital technologies to make the experience seamless for all”
The Playknox spoke with Ashish Shah, ex-CEO Odisha FC and founder of sports consulting firm Dynamic Sports about his tenure at the club, challenges being faced by the Indian sporting realm amidst Covid-19 among other things. How difficult do you reckon the recovery will be for sports businesses in India from Covid-19? Next 6 […]
Liverpool FC partners Quorn for food sustainability
Liverpool FC announced a global partnership with Quorn as part of the club’s aim to foster greater food sustainability. The multi-year partnership will see Quorn become the club’s Official Sustainable Protein Partner, helping LFC to contribute to greater food sustainability as part of its ‘Reds Go Green’ initiative. Famous for working with Greggs on its […]
Rugby Australia join forces with STH to create Wallabies Travel
Rugby Australia has appointed Sports Travel & Hospitality Group (STH) as its exclusive travel provider, which sees the creation of new brand, Wallabies Travel. The six-year agreement, which will include Rugby World Cup 2023 and the Lions Tour in 2025, will give Australian rugby fans access to once-in-a-lifetime experiences and travel packages, and aims to […]