The UAE will be hosting the IPL 2020 in the window vacated by the International Cricket Council (ICC), said Brijesh Patel, chairman of IPL. The Board of Cricket in Control for India (BCCI) will try to make the tournament happen in the tentative time slot between September 26 and November 7. Patel told Gulf News […]
WTT signs strategic partnerships with 160over90, Pumpjack Dataworks, Gemba & Superunion
World Table Tennis (WTT) has agreed partnership with a host of top-level professional partners, to help elevate table tennis to the global sports elite. After the recent unveiling of WTT’s Strategic Partnership with IMG, WTT is proud to announce its collaborations with 160over90, Pumpjack Dataworks, Gemba and Superunion Matt Pound, Director at WTT said: “We […]
Liverpool FC names Mauritius as tourism and economic development partner
Liverpool FC has signed a new global partnership with the Mauritius Tourism Promotion Authority and Economic Development Board Mauritius as the club’s official tourism and economic development partner. The deal forms part of the country’s drive to become a leading global tourist destination and business hub of Africa. The three-year partnership will see Mauritius benefit […]
Newcastle United renews partnership with FUN88
Newcastle United has announced that FUN88 will remain as the club’s primary partner after a new long-term commercial agreement was reached. As part of the new agreement, FUN88 – which has been a familiar sight on first team kit since summer 2017 – will continue to feature on the front of players’ shirts and training […]
NBA signs multi-year partnership with TV platform VIDAA
The National Basketball Association (NBA) and VIDAA USA has signed a multiyear partnership to make NBA League Pass, the league’s premium live game subscription service, available for purchase on all Hisense and Toshiba TVs through the VIDAA smart TV platform. Beginning with the 2020-21 NBA season, more than 20 million users of VIDAA-enabled smart TVs […]
One of the founding team of Common Goal, Ben Miller: “Clubs are beginning to understand the wellbeing & performance benefits of having better informed & more connected players”
Common Goal is a collective movement committed to unleashing the power of football to generate positive social change across the world. It’s a straightforward mechanism in which the industry, led by the players, pledges a minimum of 1% of earnings into a collective fund which subsequently invests in well-established and highly efficient grassroots projects, which […]
Formula 1 and Zoom signs virtual paddock club partnership
Formula 1 and Zoom Video Communications have signed a new digital partnership to deliver the first ever virtual Paddock Club experience, ahead of the FORMULA 1 ARAMCO MAGYAR NAGYDÍJ 2020 Budapest. Due to the ongoing pandemic, the first eight races are without the traditional in-person hospitality offerings. Hospitality is a key component of the F1 […]
Sydney FC signs AIA Australia as official health insurer
Hyundai A-League Champions Sydney FC have signed a deal with AIA Australia which means the leading life and health insurer will become one of the Sky Blues major partners for the remainder of the season. The deal will see the AIA logo emblazoned across the club’s shorts for the remaining fixtures with a view to […]
Real Madrid signs Liberbank as its official bank until 2026
Real Madrid C. F. and Liberbank have signed an agreement whereby the financial institution will become the official bank of the club from the beginning of the 2020/2021 season until the end of the 2025/2026 season. The agreement establishes exclusivity in the banking sector for Spain, Liberbank’s business territory. As well as the main objective […]
RLWC2021 CEO Jon Dutton on overcoming Covid-19 challenges to ensure a successful tournament, brands association & social impact
Rugby League World Cup 2021 ( #RLWC2021) is the first major international sporting event to introduce a Mental Fitness Charter to make a real impact with people both inside and outside of rugby league, and help to set a precedent for how sporting events can make real change within the communities where they operate. The […]