The International Olympic Committee (IOC) has extended its TOPS partnership with digital transformation global leader Atos through to 2024, looking to further support the digital transformation of the Olympic Games as the lead integrator for technology and to keep fulfilling its role in securing the IT infrastructure for the Olympic Winter Games Beijing 2022 and […]
Nike introduces concept store in China as part of digital transformation
Nike continues to accelerate its digital transformation with the introduction of Nike Rise: a first-of-its-kind Nike store concept that responds to the pulse of sport in a Member’s city. With the consumer at center and bolstered by a Member-first approach, the first Nike Rise door, Nike Guangzhou, curates a 1-to-1, personalized shopping journey that connects […]
LaLiga partners Mediapro to enhance viewing experience on Facebook Watch in India
LaLiga has partnered with Mediapro to enhance the viewing experience for the Indian Subcontinent on Facebook Watch. Given the security and mobility restrictions and the impossibility for both presenters and the show’s other pundits traveling to Barcelona, the programme had to reinvent itself through a group video call, mixing the three signals and creating a […]
Uber unveils boat service in partnership with Thames Clippers
Uber has unveiled its permanent commuter boat service, launching in London with Thames Clippers. As part of the deal, branded Uber Boats will travel from piers along the Thames from Putney to Woolwich, available in the Uber app. Passengers can book tickets via the app, and then scan a QR code to board the Uber […]
Euroleague Basketball launches digital transformation fund
Euroleague Basketball has launched a new Digital Transformation Fund aimed at supporting Turkish Airlines EuroLeague clubs in projects that allow them to undertake a step forward in their digital transformation journey. The fund is intended to help clubs carry out projects that will have a positive financial impact and solve some of the current digital […]
Covid-19 to cost clubs €4bn, says ECA
The European Club Association (ECA) has predicted that football clubs on the continent can expect to lose up to €4bn ($4.5bn) in revenue over the next year due to Covid-19. As per the analysis conducted by ECA on the financial footprint of the pandemic on European clubs, t ECA is predicting that €1.5bn in revenue […]
Joel Seymour-Hyde, MD Octagon UK on overcoming Covid-19 challenges, upcoming campaigns & importance of diversity
Joel Seymour-Hyde, currently Octagon’s UK head has spent more than a decade at the company. Octagon is one of the world’s largest sports marketing agencies with over 30 years in sports marketing, sponsorship and athlete & talent and boasts of clients like Liverpool FC, adidas, MasterCard, Paddy Power among others. Joel spoke with The Playknox […]
Ceará names EstadiumBet as the new master sponsor until 2021
Brazilian club Ceará has partnered with EstadiumBet, an online betting platform until December 2021. As part of the partnership, it will stamp its brand on the master space of game, training, travel uniforms, as well as inserts on the backdrop of collective interviews and field signs. President Robinson de Castro said: “Even in a time […]
ONE Championship partners Microsoft to transform digital fan experience
ONE Championship and Microsoft have signed a strategic partnership to harness the Microsoft cloud, including Microsoft Azure and Microsoft 365, to transform digital fan experiences and enhance collaboration for employees. Microsoft is now ONE’s preferred cloud and data services provider, powering its digital transformation and accelerating innovation across all touchpoints. Microsoft and ONE, through this […]
Real Madrid and Legends announce a distribution agreement for multi-channel licensed products
Real Madrid and Legends have launched a comprehensive multi-channel retail programme. The agreement will include a new official online store, the reopening of three official stores in Madrid and a new flagship store at the Santiago Bernabéu stadium. The club’s collaboration with Legends, a premium experience company in merchandising, sales, collaboration, planning, technology and hospitality, […]