FIFA has announced that it has selected sports AI and data pioneer Stats Perform as its first-ever official betting data and betting streaming rights distributor. The landmark multi-year agreement grants Stats Perform exclusive rights to distribute official betting data and live streams for selected FIFA properties, including all 104 matches at the expanded FIFA World […]
WSL Football signs Mercede-Benz UK as official automotive partner
Mercedes-Benz UK is the new Official Automotive Partner of WSL Football, covering both the Barclays Women’s Super League (Barclays WSL) and Barclays Women’s Super League 2 (Barclays WSL2). The exclusive multi-year partnership comes into effect on 7 January 2026. As part of this partnership, Mercedes-Benz UK also becomes the Presenting Partner of the first ever […]
Beverages on Top, Tech Still Catching Up: What 2025’s Sports Sponsorship Verticals Tell Us
Global sports sponsorship spend did not slow down in 2025—it recalibrated. According to data from SPORTFIVE, brands continued to invest heavily in sport, but the pattern of spend reveals a clear strategic shift. Rather than chasing blanket visibility, sponsors are prioritising relevance, alignment, and long-term value creation. The result? Some familiar categories remain dominant, while […]
KP Snacks becomes official team partner of ECB
The ECB and KP Snacks have announced a new partnership with England Cricket, to become the Official Team Partner. KP Snacks’ brands will feature on England match kits, with the new shirts making their debut at the England Women’s Vitality IT20 against West Indies at The Spitfire Ground, Canterbury, on 21 May 2025. This new […]
Federation for International FootGolf Opens Bid Process for World Cup 2026
The Federation for International FootGolf (FIFG) has officially opened the bid process for the fifth FIFG FootGolf World Cup 2026. This prestigious event invites host destinations, cities, and member countries to submit their bids to host the most significant gathering in the sport of FootGolf. The FIFG World Cup stands as the premier event […]
Torrent Group acquires 67% stake in IPL team Gujarat Titans from CVC Capital
Diversified conglomerate Torrent Group with businesses in healthcare and energy sectors has acquired 67% majority stake in Indian Premier League (IPL) franchise Gujarat Titans. Torrent will acquire the stake in Gujarat Titans from Irelia Company after it receives the necessary approvals. Meanwhile, reports stated that the Board of Control for Cricket in India (BCCI) whose […]
DCT Abu Dhabi Becomes Official Global Partner of Euroleague Basketball
The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) and EuroLeague Basketball have announced a new global partnership, naming ‘Experience Abu Dhabi’ the official tourism and travel destination of the Turkish Airlines EuroLeague and BKT EuroCup for the remainder of the 2024-25 season. The collaboration further solidifies the emirate as a hub […]
Kitman Labs and Lion City Sailors F.C. renew and expand data and analytics partnership
Kitman Labs, the global enterprise SaaS platform providing the only single, centralised operating system for performance intelligence in sports, today renewed and expanded its partnership with Lion City Sailors F.C. Lion City Sailors F.C (LCS) will utilise the Coaching and Development Solution in the Kitman Labs Intelligence Platform across the Men’s First Team and […]
Havas acquires Spanish marketing agency CA Sports
Havas has acquired CA Sports, a Spanish marketing company specializing in sponsorship strategies and business development through sport. CA Sports will be part of Havas Play, Havas’ sports and entertainment agency. It will operate under the name “CA Sports Part of Havas Play,” and continue to be led by founder and CEO Cinto Ajram, […]
Manchester City Women signs Revolut as global partner
Manchester City Women has today announced a new global partnership with leading financial technology company, Revolut. It marks Revolut’s first investment in women’s football and adds to Manchester City Women’s growing network of commercial partners. Revolut’s global presence will provide new opportunities to elevate the visibility of Manchester City Women both in the UK and […]