McLaren Racing have announced Halo, the fastest growing IT Service Management (ITSM) and Professional Services Automation (PSA) software provider, as an Official Partner of the McLaren Formula 1 Team from 2023. The partnership will support the McLaren F1 Team in enhancing its productivity through Halo’s industry-leading IT service management platform, HaloITSM. Through the […]
McLaren Racing extends partnership with SunGod
McLaren Racing has announced a partnership expansion with SunGod for the brand to become an Official Fan Eyewear licensee of the McLaren Formula 1 Team and the McLaren MX Extreme E Team from 2022. SunGod joins the McLaren Extreme E programme for its inaugural season in the race series, which aims to highlight remote […]
McLaren extends partnership with Cisco to pilot emerging technologies
McLaren Racing has announced a multi-year partnership extension and expansion with Cisco, as an Official Technology Partner of the McLaren Formula 1 Team from 2022. Cisco is a leader in enterprise networking, video collaboration and security technology, and will provide McLaren with access to its portfolio of solutions across enterprise networking, Wi-Fi, digital signage, […]
McLaren Racing inks official partnership with DataRobot
McLaren Racing announced a new partnership with AI Cloud platform leader, DataRobot, as an Official Partner of the McLaren Formula 1 team. DataRobot delivers a unified platform for organisations across industries to unlock the full potential of AI and deliver clear impact for their business goals, powering over a trillion predictions for leading companies […]
McLaren Racing taps Smartsheet as official technology partner
McLaren Racing and Smartsheet, the enterprise platform for dynamic work have announced a new partnership that will see Smartsheet become an Official Technology Partner of the McLaren Formula 1 team at the 2021 São Paulo Grand Prix. Smartsheet is a leading platform for dynamic work that aligns people and technology, enabling teams to move […]
McLaren Racing signs Medallia as official feedback partner
McLaren Racing has announced Medallia, the global leader in customer and employee experience, as the Official Feedback Partner for the McLaren Formula 1 team for the 2021 US Grand Prix this weekend. As Official Feedback Partner, Medallia brings its expertise in capturing customer and employee insights for the team. Launching this week at the […]
McLaren Racing agrees partnership with EasyPost
McLaren Racing has signed a new partnership with EasyPost, a technology leader that builds shipping solutions for ecommerce brands, fulfilment providers, and online marketplaces, that will see the company support the McLaren Formula 1 team from the US Grand Prix. EasyPost helps thousands of companies, ranging in size from multinational Fortune 100 companies to […]
McLaren Racing extends partnership with Arrow Electronics
McLaren Racing and Arrow Electronics, the global technology and innovation business has announced a long-term multi-year partnership extension which will see Arrow continue to support McLaren in its drive to achieve success with the McLaren Formula 1 and Arrow McLaren SP IndyCar teams. Arrow Electronics will continue as title sponsor of Arrow McLaren SP, […]
McLaren collaborates with luxury fashion brand Rhude
McLaren Racing has announced a collaboration with luxury fashion brand, R H U D E, to produce a set of exclusive capsule collections launching throughout the 2021 Formula 1 season. The collections will reimagine the powerful stories and iconography of McLaren’s Formula 1 history, conveying the style and energy of racing into innovative and progressive […]
McLaren Racing attracts investment of £185m from MSP Sports Capital
McLaren Group has signed a deal to attract significant new long-term investment into McLaren Racing led by MSP Sports Capital, the US-based sports investment group, to help drive its plan to return to the top in Formula 1 and continue its growth as a global sports franchise. MSP is co-investing with its strategic partners UBS […]