Sorare, the fantasy game and marketplace has partnered with the Premier League in a multi-year licensing deal. Football fans around the world can now collect, buy, sell, and trade officially licensed digital cards featuring every player from across the Premier League’s 20 clubs — building and competing with custom teams to win big rewards, […]
ORF and ServusTV inks sublicensing deals for Fifa World Cup and Euro 2024
ServusTV and ORF are cooperating on the two upcoming major football events and will broadcast all 64 games of the FIFA World Cup 2022 TM and all 51 games of the UEFA EURO 2024 live on Austrian free TV. To this end, ServusTV and the public broadcaster have concluded corresponding sub-license agreements. As the […]
Fanatics partners Rebel to expand licensed sports merchandise in Australia
Fanatics, the global leader in licensed sports merchandise has teamed up with Rebel, Australia’s leading retailer of sporting equipment, apparel and footwear and signed an innovative new deal that will provide sports fans across Australia with access to the most comprehensive range of licensed sports merchandise available anywhere in the country. Australian sport fans are […]
Van Hawke Sports CEO: “Sports organisations can use the Covid-19 period to enhance their asset portfolios, focus on digital exposure & creating unique content”
Van Hawke Sports is a global sports marketing agency which specializes in sports sponsorship and partnership for brands. It recently announced its expansion in the Indian market. The Playknox spoke with Sunny Singh, CEO and founder of the company to know more. Tell us more about Van Hawke Sports We bridge the gap between […]
Real Madrid and Legends announce a distribution agreement for multi-channel licensed products
Real Madrid and Legends have launched a comprehensive multi-channel retail programme. The agreement will include a new official online store, the reopening of three official stores in Madrid and a new flagship store at the Santiago Bernabéu stadium. The club’s collaboration with Legends, a premium experience company in merchandising, sales, collaboration, planning, technology and hospitality, […]
Rugby League World Cup 2021 signs Riverside Brands as licensing agent
Rugby League World Cup 2021 (RLWC2021) has named Riverside Brands as the exclusive Licensing Agent of the tournament. Riverside Brands will be tasked with creating leading and innovative third-party collaborations and license agreements for RLWC2021.These will provide consumer products for existing and new fans, brand exposure, deepen engagement with the tournament, and further support the […]