Stanford University’s Sports Equity Lab (SEL) has partnered with ethical AI platform Amoofy to unlock untold stories within sport and use them to drive systemic change. This groundbreaking collaboration aims to amplify underrepresented voices—athletes, coaches, and communities—by combining research, technology, and storytelling. While sport has helped build bridges and uplift communities, it also mirrors […]
SentientSports bolsters leadership by hiring Prof. Nick Jennings
SentientSports, a leading artificial intelligence (AI) company who are revolutionising the sports industry by unlocking the full potential of AI in sporting organisations have announced the addition of Professor Nick Jennings to its senior leadership team. As Vice-Chancellor and President of Loughborough University, Professor Jennings will help Sentient Sports use Artificial intelligence (AI) and […]
IOC bets on AI to support athletes in the new agenda
The International Olympic Committee (IOC) has launched the Olympic AI Agenda. The initiative was introduced during an interactive event held at Lee Valley VeloPark at Queen Elizabeth Olympic Park, home of the Olympic and Paralympic Games London 2012. Introducing the topic to a global online audience and more than 100 journalists on site, […]
UFC onboards immersive technology brand Cosm for fan engagement
UFC, the world’s premier mixed martial arts organization, and Cosm, a leading immersive technology, media, and entertainment company have announced a multi-year partnership to deliver a completely new way to experience the biggest UFC events from around the globe. Under the partnership, Cosm will produce and present live UFC Pay-Per-View (PPV) events in immersive […]
Pixellot inks strategic deal with Baidu to expand in China
Pixellot has signed a strategic partnership with Chinese online giant Baidu. Pixellot’s technology automatically captures, produces, and streams games at any level, from youth leagues to professional teams without the need for a camera operator. Using AI-powered cameras to track action throughout the game, Pixellot says that it can ensure that every key moment is […]
Alibaba unveils AI solutions with the aim to digitalize sports events
The digital technology and intelligence wing of Alibaba Group, unveiled a series of artificial intelligence (AI) powered solutions which are set to transform and digitalize the way sports entertainment was traditionally organized, broadcast and consumed. The solutions are designed to bring spectators closer to the events’ center stage for more personalized and interactive engagement, while […]
World Bowling partners YBVR to deliver Next Generation Virtual Reality and XR User Interface
World Bowling and YBVR, the Silicon Valley immersive technology company, have signed a three-year partnership that will allow millions of fans to experience bowling like never before. YBVR, who has showcased its VR live streaming technology in top sports events like The Australian Open, will work with bowling’s international governing body to deliver the next […]