FIBA has announced that ABEO’s specialist team sport brand Schelde Sports will remain the official global backstop supplier for FIBA 3×3 basketball competitions for two additional Olympic cycles. The extension of this global long-term, multi-event partnership will include FIBA 3×3 World Tour events, the FIBA 3×3 World Cup events, FIBA 3×3 World Cup Qualifiers, […]
Golden State Warriors to work with Confirmed360 for MVP Experiences
The 2022 NBA Champion Golden State Warriors has announced a partnership with Confirmed360, an elite curator of coveted experiences and unparalleled access to live events and entertainment, to bring fans the ultimate MVP Experience. As the Official Experience Provider of the Golden State Warriors and Chase Center, Confirmed360 will offer exclusive, one-of-a-kind experiences during […]
Newcastle United signs Monster Energy as the official energy drink partner
Newcastle United has partnered with leading energy drink Monster Energy, which becomes the club’s Official Energy Drink Partner in a multi-year deal. Founded in 2002 and distributed across more than 140 countries, Monster Energy is one of the world’s most popular energy drink brands and has well-established partnerships across sports, events and gaming. […]
Bonhoms becomes the official auction partner of F1
Bonhams, the international auction house, has signed a landmark partnership agreement with Formula 1 as the Official Auction Partner of the prestigious Formula 1 Paddock ClubTM, with immediate effect. The partnership will see Bonhams stage dedicated sales at key Formula 1 races. The partnership will launch in 2023 and include a spectacular season- ending sale […]
Formula 1 launches an all-female driver category academy
Formula 1 has announced the launch of the F1 Academy, an all-female driver category which aims to develop and prepare young female drivers to progress to higher levels of competition including W Series, Formula 3, Formula 2 and Formula 1. F1 Academy will begin racing in 2023 and will consist of five teams, which will […]
Indian Oil, Punjab National Bank and Amul sponsor the Sub Junior National Badminton Championship 2022
Punjab National Bank, Amul and Indian Oil Corporation have come on board as sponsors for the 34thSub Junior National Badminton Championship 2022 scheduled to be held in Lucknow from 19th November to 23rd November. Top junior players from across the country representing different states are participating in the 5-day long tournament. Red FM will […]
Formula E and FIA announce updated sporting regulations for world championship
Formula E and the FIA have announced a series of updates to the sporting regulations for Season 9 of the ABB FIA Formula E World Championship following approval by the FIA World Motor Sport Council. Laps replace time: Races will run over laps instead of a set time period. To maintain consistency with the […]
Italian fashion brand Herno to dress FC Barcelona players
FC Barcelona and Herno have signed a partnership deal whereby the Italian fashion company becomes the football club’s official Formal Wear partner for the next three season through to 2024/25. The man’s and women’s football teams and the basketball team too will be wearing the firms’ designs on their away trips in European competitions, […]
FIFA Women’s World Cup signs Commonwealth Bank as the official supporter
FIFA has announced that Commonwealth Bank (CommBank) has signed on as a FIFA Women’s World Cup 2023 Official Supporter for next year’s tournament, with the bank further affirming its commitment and investment into women’s football. By supporting the FIFA Women’s World Cup Australia & New Zealand 2023, Commonwealth Bank becomes one of the largest […]
Horizon Media launches a sports and experiences vertical
Horizon Media has announced the launch of the newest company under Horizon’s portfolio of marketing services — Horizon Sports & Experiences (HS&E), the latest in a series of strategic moves to continue to offer marketers innovative solutions to drive better business outcomes. HS&E will be led by the team of David Levy, Founder of […]