Humans of Bombay has collaborated with cricket franchise Rajasthan Royals, as their storytelling partner for the ongoing season of India’s premier T20 league, with a special emphasis on sharing the awe-inspiring narratives of the Rajasthan Royals Heroes. This collaboration aims to shine a spotlight on the RR players’ enthralling life journeys, stemming from their […]
Dentsu bolsters portfolio with Dentsu Sports Analytics
Dentsu Sports International have announced the launch of Dentsu Sports Analytics, a new global offering bringing together the best research, data, and analytics capabilities of MKTG Sports + Entertainment (MKTG), Sponsorship Research International (SRi) and dentsu’s Merkle, to help drive better outcomes across the sports and entertainment measurement industry. Based in New York, experienced […]
British Cycling inks partnerships with Sportive Breaks and Destination Sport Travel
British Cycling has signed a new long-term commercial partnership with travel specialists Sportive Breaks and Destination Sport Travel. Through the partnership, British Cycling members will have access to the best cycling travel experiences via Sportive Breaks, while the Great Britain Cycling Team will have its travel requirements managed through Destination Sport Travel. Destination […]
Manchester City planning to convert Etihad Stadium into an entertainment destination
Manchester City has submitted a planning application to Manchester City Council for the development of a best-in-class fan experience and year-round entertainment and leisure destination at the Etihad Stadium. This follows the conclusion of the Club’s consultation held between Tuesday 28th February and 26th March, where fans and the local community were invited to share […]
LaLiga, Slovakian League, Eleven Sports executives to headline World Football Summit’s “Defending European Football For All” event
LaLiga President Javier Tebas will close the upcoming World Football Summit event titled “Defending European Football For All” later this week. The event will be taking place on Thursday, April 20th from 11:00 am at the O2 Universum – Prague, Czech Republic. World Football Summit is the platform that connects over 80.000 of the […]
Argentina to host FIFA U-20 World Cup 2023
The Bureau of the Council of FIFA has confirmed Argentina as the host country of the FIFA U-20 World Cup 2023. The decision comes after FIFA decided to withdraw the original host, Indonesia, the right to organize the event, as well as a subsequent candidacy presented by the Argentine Football Association (AFA), and a […]
India set to host Volleyball World Beach Pro Tour 2023 for the first time
Volleyball World Beach Pro Tour 2023 will take place in brand new locations around the globe with a number of new stops added to the calendar and ready to showcase the very best of beach volleyball to fans worldwide The new stops join a strong line-up of host cities ready to bring world-class beach […]
FIFA Women’s World Cup 2023 signs Team Global Express as official supporter
FIFA has announced that Australia’s leading logistics provider Team Global Express has signed on as a FIFA Women’s World Cup 2023™ Official Supporter. Team Global Express will be the Official Logistics Services Provider in Australia and Aotearoa New Zealand for the 32-team tournament, which kicks off on 20 July. FIFA Secretary General, Fatma […]
Premier League clubs withdraw gambling sponsorships to reduce gambling advertising
Premier League clubs have collectively agreed to withdraw gambling sponsorship from the front of clubs’ matchday shirts, becoming the first sports league in the UK to take such a measure voluntarily in order to reduce gambling advertising. The announcement follows an extensive consultation involving the League, its clubs and the Department for Culture, Media […]
Formula 1 signs promotional deal with Paramount+
Formula 1 and Paramount+ have signed a multi-year promotional deal that will see the subscription service become an Official Partner of Formula 1, following a successful sports and entertainment collaboration between the iconic brands last season. The partnership, which reiterates F1’s commitment to exploring new fan engagement opportunities, will see the streamer’s popular content […]