Indian Premier League (IPL) franchise Rajasthan Royals has partnered with home grown brand Niine to amplify its campaign and drive awareness around the adoption of safe menstrual hygiene practices. As part of the partnership, Rajasthan Royals will display the Niine logo on the back of the team’s jersey for the upcoming edition of the IPL […]
Hyderabad FC named as the official ‘Club Partner’ of Dortmund in India
Bundesliga giants Borussia Dortmund have signed a two-year partnership deal with the Indian Super League club Hyderabad FC with an option to extend. The partnership will be officially unveiled during Dortmund’s Virtual Asia Tour on August 20, 2020. The two-year deal also has an option to extend for additional years with an extended scope until […]
OGC Nice to sanitize with INEOS amidst Covid-19
INEOS has become the Official Hygiene Partner to OGC Nice to help Le Gym to protect its team during training and competition so that they can perform at the highest level as they begin the new season. INEOS has long been producing the purest and most effective sanitising agent: pharmaceutical grade alcohol. As the world […]
Leicester Tigers signs Yodel as official delivery partner
Leicester Tigers and UK independent parcel carrier Yodel have signed a new partnership which will see Yodel become the official delivery partner of the Leicester Tigers online store. The parcel carrier will start to deliver club merchandise to fans from August 17, as Tigers reports it has received its most ever kit pre-orders. As part […]
Indian Olympic Association signs INOX as official sponsor for Tokyo Olympics
The Indian Olympic Association (IOA) has signed cinema multiplex giant INOX as Team India’s official sponsors at the Tokyo Olympics 2021. Apart from sponsoring the Indian contingent at the Tokyo Olympics next year, the INOX Group will further launch a campaign to promote the spirit of ‘Ek India Team India’ (One India, Team India) through […]
John Legend joins Headspace as chief music officer
Headspace, a global leader in meditation and mindfulness has appointed award-winning singer and songwriter John Legend as its first-ever Chief Music Officer (CMO). Legend will work closely with Headspace Studios, Headspace’s new multi-platform studio creating and distributing mindful living content, to harness the power of music to enhance members’ mindfulness journeys. The collaboration kicks-off today […]
Extreme E signs Lewis Hamilton-backed Neat Burger as Official Plant-based partner
Extreme E, the new electric off-road motor racing championship has named Neat Burger as the Official Plant-based Partner to the purpose driven sporting series. Neat Burger is the world’s first plant-based sustainable burger chain and is backed by six-time FIA Formula One World Champion, Lewis Hamilton, in collaboration with hospitality organisation, The Cream Group, and […]
ELEVEN SPORTS Portugal extends LaLiga partnership until 2023
ELEVEN SPORTS Portugal has extended its partnership with LaLiga Santander for the next three seasons. ELEVEN subscribers in Portugal will continue to enjoy all the best LIVE action from Spain’s top tier – from all the El Clasicos to following the progress of Portuguese stars João Félix, Francisco Trincão, Nelson Semedo, William Carvalho, Hernani, Ruben […]
Guild Esports appoints MediaCom S&E to support global partnerships strategy
Guild Esports (Guild), the global esports business has appointed MediaCom Sport & Entertainment (MediaCom S&E) as the Company’s first consultancy delivering Guild’s commercial partnerships strategy. Guild’s appointment of the esports division of MediaCom, one of the world’s leading media agencies, will support the Company across all aspects of its commercial proposition, development, and global go-to-market […]
BT Sport to provide wall-to-wall coverage of Gallagher Premiership Rugby return
Gallagher Premiership Rugby and BT Sport have reached an agreement as part of which BT Sport will show every game which is played behind closed doors live as part of the much-anticipated resumption of the 2019-20 season. And the action gets under way on Friday night when Harlequins and Sale Sharks kick off Round 14 […]