SportsIQ India, a leading platform for sports industry professionals, is thrilled to announce its exclusive Masterclass Series – Commercialization in Sports. This two-day event, scheduled for April 12-13, 2025, at the prestigious Cricket Club of India in Mumbai, aims to equip participants with practical skills and actionable insights to excel in the rapidly evolving sports industry. […]
Serena Williams acquires ownership stake in Toronto Tempo
Serena Williams, one of the world’s most celebrated athletes, will be a new owner of the Tempo. Williams joins the team’s ownership group alongside Larry Tanenbaum, Chairman of Kilmer Sports Ventures. “I am thrilled to announce my ownership role in the first Canadian WNBA team, the Toronto Tempo,” said Serena Williams. “This moment is not […]
DCT Abu Dhabi Becomes Official Global Partner of Euroleague Basketball
The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) and EuroLeague Basketball have announced a new global partnership, naming ‘Experience Abu Dhabi’ the official tourism and travel destination of the Turkish Airlines EuroLeague and BKT EuroCup for the remainder of the 2024-25 season. The collaboration further solidifies the emirate as a hub […]
PSV inks strategic commercial partnership with Wasserman
PSV has entered into a strategic partnership with global sports, music and entertainment company Wasserman to strengthen the club’s commercial strategy. This collaboration is aimed at maximizing PSV’s commercial success through a comprehensive consulting process of commercial evaluation, partnership strategy development and go-to-market planning. Wasserman will begin by evaluating PSV’s current commercial performance, including a […]
SURJ Sports Investment acquires minority stake in DAZN
SURJ Sports Investment (SURJ), a leading sports investment company, has agreed to acquire a minority stake in DAZN, the global leader in sports entertainment. SURJ and DAZN are natural partners, committed to the unifying power of sports by making world-class sports rights available globally. Launched in 2023, SURJ Sports Investment is mandated to invest in […]
Ariel Investments Launches Project Level to Advance Women’s Sports
Ariel Investments has unveiled Project Level, a groundbreaking private investment vehicle designed to capitalize on the rapid growth of women’s sports while fostering sustainable and competitive businesses in the industry. With global revenues in women’s sports surpassing $1.28 billion in 2024—a 300% increase in three years—Project Level aims to accelerate this momentum through diversified investments […]
Lega Serie A signs digital payments partnership with Bancomat
Lega Serie A and BANCOMAT have announced an exclusive partnership for the 2024/2025 and 2025/2026 seasons. The agreement, with which BANCOMAT enters the field in the role of Official Partner and which includes the Serie A Enilive championship, the Coppa Italia Frecciarossa and the EA SPORTS FC Supercup, represents an important evolution for the company, […]
Louis Vuitton joins Formula 1 and becomes title partner of the Australian Grand Prix
LVMH has joined Formula 1 as a Global Partner for 10 years from 2025, the sport is welcoming Louis Vuitton as an Official Partner of Formula 1. Bringing together two of the world’s most recognisable brands, known for their innovation and excellence, Louis Vuitton will become the title partner for the first race of the […]
Kitman Labs and Lion City Sailors F.C. renew and expand data and analytics partnership
Kitman Labs, the global enterprise SaaS platform providing the only single, centralised operating system for performance intelligence in sports, today renewed and expanded its partnership with Lion City Sailors F.C. Lion City Sailors F.C (LCS) will utilise the Coaching and Development Solution in the Kitman Labs Intelligence Platform across the Men’s First Team and […]
West Ham United joins ‘I came by train’ initiative to offer fans discounted rail travel to encourage modal shift
West Ham United have teamed up with Trainline to support the ‘I came by train’ movement which will see Hammers fans initially receive 20% off rail fares for selected Premier League and Barclay’s Women’s Super League away fixtures. I came by train is a collective movement promoting sustainability and the reduction of emissions by […]