BCCI has issued ‘EOI’ for IPL Title Sponsorship Rights for 2020. Invitation for Expressions of Interest (“IEOI”) for IPL Title Sponsorship Rights for 2020 1. The Board of Control for Cricket in India (“BCCI”) invites third parties to express their interest (“EOI”) in acquiring the title sponsorship rights (“Rights”) for the Indian Premier League 2020 […]
Victor Williams named as NBA Africa CEO
The National Basketball Association (NBA) has named Victor Williams CEO of NBA Africa, effective Aug. 17, 2020, it was announced by NBA Commissioner Adam Silver. Williams, an accomplished investment banking executive with extensive experience growing businesses across the U.S. and Africa, will be based in the league’s Johannesburg office and report to NBA Deputy Commissioner […]
Coca-Cola inks deal with Lille and PSV to strengthen presence in northern France
Global beverage company Coca-Cola will become the official supplier drink of French Ligue 1 outfit Lille OSC and Dutch Eredivisie club PSV Eindhoven. As part of the partnership, Coca-Cola will become the exclusive supplier of drinks and colas at the club’s Pierre Mauroy Stadium for three years from 2020-21 to 2022-23. Coca-Cola said it aims […]
AC Milan renews Banco BPM shirt sponsorship for women’s team
Italian bank Banco BPM and AC Milan have signed a historic partnership, committing the brand to AC Milan Women front of shirt sponsorship on a multi-year deal. The brand’s commitment to women’s football was evident in September 2019, when Banco BPM kick-started the women’s season at their Milan headquarters. This partnership renewal is a strong […]
Paris Saint-Germain strikes global partnership with Hisense
Football club Paris Saint-Germain has named consumer electronics and home appliances company, Hisense as their latest global sponsor in a multi-year partnership. This new partnership will highlight Hisense’s mission to enhance the viewing experience for football fans around the world and will see them working alongside the club to showcase their range of products. With […]
ONE Championship CCO on Microsoft partnership, eSports and social media engagement
Singapore-based martial arts organization ONE Championship, with it’s core focus on revolutionizing the Mixed Martial Arts industry in Asia has been aggressively expanding its brand. It recently broke into the Top 10 Most Engaging Sport Profiles on Facebook Worldwide, according to figures released by Socialbakers. The Playknox spoke with Hari Vijayarajan, Chief Commercial Officer of […]
Zomato to grant 10 days ‘Menstruation Leave’ to female employees to combat the stigma around the issue
Food delivery brand Zomato has announced up to 10 days of “period leave” per year for its female employees, including transgender people as part of an effort to combat what it said was stigma around the issue. In an email to its employees, Zomato’s CEO Deepinder Goyal wrote:”There shouldn’t be any shame or stigma attached […]
Jane Fernandez to continue with FFA as its Head of Women’s World Cup 2023
Football Federation Australia (FFA) have confirmed that Jane Fernandez will continue with FFA as its Head of Women’s World Cup 2023. FFA CEO James Johnson said, “As General Manager of the FWWC Bid Jane did an exceptional job in managing a technically superb bid that helped to secure co-hosting rights to the tournament and we […]
Stephen Curry becomes owner of water brand Oxigen
Water brand OXIGEN has named basketball player Stephen Curry as one of its owner. Stephen Curry is already an investor, Board Advisor, and the global face of the brand. OXIGEN is bottled in 100% recycled plastic and is actively supporting frontline workers and first responders. “I’m constantly searching to do things the right way, on […]
Notts County FC signs Age UK Notts as its official charity partner
Notts County FC has signed Age UK Notts as its official charity partner for the 2020-21 season. The club and Age UK formed a wonderful partnership earlier this year following the launch of our hugely successful Crowdfunder campaign which raised £2,500 for a charity that provides services to older people from all communities and backgrounds. […]