Manchester City has signed a new multi-year partnership with HWT Clinic to become the Club’s Official Hair Clinic Partner in Europe. Through this partnership HWT Clinic will look to strengthen its brand presence across Europe with branding across the Etihad Stadium and Manchester City’s digital platforms. HWT Clinic will also be able to provide its […]
Multiple testing, daily health check, tracing apps being planned to ensure safety of athletes during the Olympics
The Olympic Games organisers outlined the draft of a basic five-step testing protocol for athletes arriving from overseas in the second coordination meeting of COVID-19 countermeasures for the Tokyo 2020 Olympic Games Tokyo 2020 CEO Muto Toshiro said “Getting the athletes smoothly into the country is the very first step to these Games and as the […]
Former Ferrari team principal Stefano Domenicali to be CEO of F1
Former Ferrari team principal Stefano Domenicali is all set to replace Chase Carey as the new CEO of Formula 1, taking over from Chase Carey ahead of the 2021 season. The announcement is yet to be made formal by F1 but teams were informed of the news on Tuesday. Domenicali was the team principal of […]
Bundesliga strikes deals with SKY Mexico, Claro Sports, FOX Sports Mexico and TV Azteca in Mexico
Bundesliga International, a subsidiary of DFL Deutsche Fußball Liga, has agreed deals with four broadcasters in Mexico, making the Bundesliga and Bundesliga 2 widely available to fans throughout the country and highlighting the importance of the market to its broadcast strategy. The four deals, with SKY Mexico, Claro Sports, FOX Sports Mexico and TV Azteca, […]
IQONIQ adds LaLiga to its portfolio
LaLiga and IQONIQ have reached a global licence agreement to include LaLiga content and information on the IQONIQ platform, which is aimed at encouraging fan engagement in the world of sports and entertainment. The main beneficiaries of this licence agreement will be fans around the world, who will have the latest information from LaLiga accessible […]
Inspire Institute of Sport CEO on using technology to monitor wellness of athletes, mental health and holistic development of athletes
Rushdee Warley, CEO of Inspire Institute of Sport (IIS) boasts of more than twenty years of experience in the Sports industry which includes coaching, leading the high performance programme for Swimming South Africa, working as a performance consultant for High Performance Sport New Zealand and leading the 2012 Olympic Games campaign for the swimming team […]
Changhong named as strategic partner of the China National Badminton Team
Changhong, a home appliance manufacturers in China, signed an agreement with China National Badminton Team to become the official sponsor of the national team and winner of 41 Olympics gold medals. Under the agreement, the appliance maker and the badminton team will jointly promote the development of China’s sports industry through a “technology + sports” […]
Real Sociedad adds IQONIQ as main sponsor in a multi-year deal
Real Sociedad has signed a multi-year partnership with the new fan engagement platform, IQONIQ. IQONIQ will be also Real Sociedad’s main sponsor during the 2020-21 season. The brand will appear across the front of the txuri urdin playing jerseys and will be worn during all the club’s matches, including those belonging to the UEFA competitions. […]
Aston Villa names Skilling as new club partner
Aston Villa has signed Skilling as a new club partner for the 2020/21 season. The online FX and CFD trading platform’s brand will appear on the LED boards and big screen at Villa Park on matchdays as well as on the club’s social and digital channels. Nicola Ibbetson, Chief Commercial Officer said: “We are delighted […]
FIFA World Cup Qatar 2022 signs GWC as regional supporter and official logistics provider
Qatar-based GWC , a leader in supply chain solutions including warehousing, freight forwarding, commercial, fine art, and event logistics services, was announced as the first Regional Supporter and Official Logistics Provider for the FIFA World Cup Qatar 2022. As such, GWC will be the key operational supplier of logistics solutions for the FIFA World Cup […]