The ECB and KP Snacks have announced a new partnership with England Cricket, to become the Official Team Partner. KP Snacks’ brands will feature on England match kits, with the new shirts making their debut at the England Women’s Vitality IT20 against West Indies at The Spitfire Ground, Canterbury, on 21 May 2025. This new […]
Stanford’s Sports Equity Lab and Amoofy Forge Ethical AI Partnership to Transform Sport Through Storytelling
Stanford University’s Sports Equity Lab (SEL) has partnered with ethical AI platform Amoofy to unlock untold stories within sport and use them to drive systemic change. This groundbreaking collaboration aims to amplify underrepresented voices—athletes, coaches, and communities—by combining research, technology, and storytelling. While sport has helped build bridges and uplift communities, it also mirrors […]
LA28 event programme marks strong commitment towards innovation and gender equality
For the first time in history, all team sports will have at least the same number of women’s teams as men’s teams, with water polo adding two women’s teams, making it now 12 women’s and 12 men’s teams. Football, with 16 female teams, will feature more women’s teams than men’s (12). Gender equality was a […]
Coco Gauff Launches Her Own Venture with WME
Coco Gauff, recently recognized by Forbes as the highest-paid female athlete in the world, is embarking on a new phase in her career by shifting talent agencies and launching Coco Gauff Enterprises in partnership with WME. In a social media post on Wednesday, the 21-year-old tennis star announced her decision to transition from Team8, the […]
FloSports Raises Series D Funding Led By Dream Sports After Record Year
FloSports, a global sports media company focused on passionate, underserved sports communities has announced the successful closing of its Series D funding round, led by Dream Sports, a leading sports technology company based in India. Dream Sports joins existing investors Causeway Media Partners LP, Warner Bros. Discovery Inc., DCM Ventures, Bertelsmann Digital Media Investments, and […]
BLAST partners Reliance to grow esports business in India
Reliance and BLAST will partner to operate and create market leading IPs in India and bring leading global IPs of BLAST to India for fans, players and brands. BLAST works with the world’s biggest game publishers in Epic Games, Valve, Riot Games, KRAFTON and Ubisoft to create leading global esports properties. The JV’s ambition is […]