Since the inception of LALIGA’s operations in India, close to six years ago, the Spanish Football League has built a diverse range of successful partnerships and collaborations that have contributed to a striking increment in LALIGA’s viewership in India and the creation of a dedicated fanbase.
Aakriti Vohra, Global Network Delegate of LALIGA in a free-flowing conversation with Playknox founder Taruka Srivastav, sheds light on the branding strategies employed by LALIGA concerning both regional and global partners. Furthermore, she delves into how these strategies have catalyzed the growth of football in the country, using cricket as a channel.
Watch the full interview here:
On Spotify:
