The Professional Fighters League (PFL) has announced that Dan Hardy has joined the company as Head of Fighter Operations of PFL Europe. As part of his new role, Hardy will play a key part in the wellbeing and development of fighters, as well as identifying local talent and working closely with the global PFL […]
Pixellot inks strategic deal with Baidu to expand in China
Pixellot has signed a strategic partnership with Chinese online giant Baidu. Pixellot’s technology automatically captures, produces, and streams games at any level, from youth leagues to professional teams without the need for a camera operator. Using AI-powered cameras to track action throughout the game, Pixellot says that it can ensure that every key moment is […]
International Motorcycle Federation to launch OTT platform
FIM OTT platform is all set for launch later this month with an initial live broadcast on FIM-MOTO.TV from the finals of the FIM Ice Speedway Gladiators at Inzell in Germany on 18-19 March. OTT stands for Over The Top and is a service offered directly to viewers via the internet with no need […]
UFC extends partnership with TikTok to distribute content
UFC and TikTok will continue to collaborate to produce and distribute content via UFC’s global TikTok channels, including @UFC, @UFCEspanol, @UFCBrasil,@UFC Europe, and the recently launched @UFCANZ serving Australia and New Zealand. Collectively, UFC’s TikTok channels have more than 23 million followers. With an eye toward maximizing international growth, UFC will continue to work […]
AT&T to support NCAA athletics until 2025
AT&T — a NCAA Corporate Champion since 2001 — will continue support of NCAA intercollegiate athletics through the 2024-2025 academic year. Warner Bros. Discovery Sports and CBS Sports jointly manage and collaborate on the NCAA’s Corporate Champions and Partners program. AT&T believes in deeply collaborative sponsorships that stretch far beyond the logo. We focus […]
ATP selects Sportradar for data and betting streaming
Sportradar has been selected as the successful bidder for the global ATP data and betting streaming rights starting 2024. It follows an extensive RFP process led by Tennis Data Innovations (TDI). Sportradar is a world leading sports technology company, providing immersive experiences for sports fans and bettors worldwide. The company has been a […]
Vanessa Åsell-Tsuruga: “I want to contribute to women’s representation in sport as speakers and storytellers”
The Playknox caught up with Vanessa Åsell-Tsuruga. She has previously worked for ASICS in Activation and Sports Marketing roles in Japan and Europe. Vanessa holds a Master’s Degree in Olympic Studies from the International Olympic Academy and a BA Journalism from City University, London. What does sport mean to you? Everything!… I was […]
Formula 1 and Tottenham Hotspur inks strategic partnership to foster motor sport talent
Formula 1 has agreed a 15-year strategic partnership with Premier League football club Tottenham Hotspur to help identify and foster a new generation of motor sport talent. The partnership will also see the delivery of the world’s first in-stadium electric karting facility and London’s longest indoor track, at the state-of-the-art Tottenham Hotspur Stadium. […]