UFC extends partnership with TikTok to distribute content

UFC and TikTok will continue to collaborate to produce and distribute content via UFC’s global TikTok channels, including @UFC, @UFCEspanol, @UFCBrasil,@UFC Europe, and the recently launched @UFCANZ serving Australia and New Zealand. Collectively, UFC’s TikTok channels have more than 23 million followers.   With an eye toward maximizing international growth, UFC will continue to work […]

AT&T to support NCAA athletics until 2025

AT&T — a NCAA Corporate Champion since 2001 — will continue support of NCAA intercollegiate athletics through the 2024-2025 academic year.   Warner Bros. Discovery Sports and CBS Sports jointly manage and collaborate on the NCAA’s Corporate Champions and Partners program. AT&T believes in deeply collaborative sponsorships that stretch far beyond the logo. We focus […]

Vanessa Åsell-Tsuruga: “I want to contribute to women’s representation in sport as speakers and storytellers”

The Playknox caught up with Vanessa Åsell-Tsuruga. She has previously worked for ASICS in Activation and Sports Marketing roles in Japan and Europe. Vanessa holds a Master’s Degree in Olympic Studies from the International Olympic Academy and a BA Journalism from City University, London.   What does sport mean to you?   Everything!… I was […]

Formula 1 and Tottenham Hotspur inks strategic partnership to foster motor sport talent

Formula 1 has agreed a 15-year strategic partnership with Premier League football club Tottenham Hotspur to help identify and foster a new generation of motor sport talent.   The partnership will also see the delivery of the world’s first in-stadium electric karting facility and London’s longest indoor track, at the state-of-the-art Tottenham Hotspur Stadium.   […]

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