The Professional Tennis Players Association (PTPA), global advocates for women’s and men’s professional tennis players, has signed new partnership with CSM. The collaboration will see CSM serve as the official partnership development agency for the PTPA and its for-profit affiliate Winners Alliance, with a focus on bringing new partnership opportunities to professional tennis players […]
AC Milan signs AfinnaOned as telco partner
AC Milan has signed a new partnership with AfinnaOne, a leading provider of telecommunications and digitalisation services, as new Telco Partner of the Club. As part of this collaboration, AfinnaOne will provide AC Milan with its DiPaaS platform and expertise acquired over 13 years of activity at the highest levels among national and international operators, […]
Jean-Baptiste Roy of Asia Sports Tech: “Sports innovations that rely on AI are starting to proliferate”
In APAC, $3.1b were invested in SportsTech in 2021 which is almost 5 times the figure in 2020. Average deal value of $47m makes it the highest in the world but median value of $1.7m is closer to the norm. The Playknox recently spoke with Jean-Baptiste Roy, co-founder of Asia Sports Tech to find […]
Viacom18 to live-stream MotoGP India on JioCinema & Sports18
Viacom18 announced a new rights deal that will see MotoGP exclusively live-streamed on JioCinema and Sports18. The coverage will tip off with the Grand Premio de Portugal. The network will offer an exhaustive live presentation that will include practice sessions on Friday and Saturday, qualifying and the Sprint on Saturday and the main […]
Dazn acquires non-exclusive broadcasting rights to the National Women’s Soccer League
DAZN Group, the global sports entertainment platform, has acquired the non-exclusive broadcasting rights to the National Women’s Soccer League (NWSL) for the 2023 season in its key markets including Spain, Italy, Germany, Austria, Switzerland, Japan, UK, France, Belgium, Portugal, Scandinavia (Norway, Denmark, Sweden), Brazil, and the Netherlands. The deal sees Dazn broadcast the NWSL […]
McLaren Racing signs Salesforce as official partner
McLaren Racing will partner with Salesforce, the global leader in customer relationship management (CRM), as an Official Partner of the McLaren Formula 1 Team. The partnership will deliver unique connected experiences on and off the track, helping to strengthen fan engagement and attract new audiences. Salesforce will help McLaren deepen the relationship with […]
CONMEBOL inks strategic agreement for technological training with ITTI Sports
CONMEBOL and ITTI Sports announce a strategic agreement that seeks to take technological training in sports to another level. The agreement will allow the Confederation and all its members, including federations, clubs and soccer players, to access exclusive courses and scholarships in sports programs, such as: THE SPORTS MBA and the Master in International […]
Federer-backed brand On signs world number one Iga Świątek and Ben Shelton
Swiss sportswear brand On has signed the women’s world number one ranked player, Poland’s Iga Świątek and American rising star Ben Shelton as it expands its presence in professional Tennis. World No.1 and three-time Grand Slam Champion Iga Swiatek said: “I’m very excited to be the first female player to join with On. And […]
RTÉ and Virgin Media acquires broadcast rights for Rugby World Cup 2023
RTÉ and Virgin Media will be the destination for fans in Ireland wanting to watch every moment of Rugby World Cup 2023, World Rugby has confirmed. With Ireland going for a Six Nations Grand Slam this weekend and currently holding number one position in the World Rugby Men’s Rankings Powered by Capgemini, excitement for […]
Mumbai Indians to add New York based franchisee to expand portfolio
Mumbai Indians, owned by Reliance Industries Limited has announced the proposed addition of a fifth cricket franchise – MI New York, to the growing MI #OneFamily, to be based in New York. The team will participate in the inaugural edition of Major League Cricket (MLC) subject to completion of customary due diligence; negotiation, and […]