Novak-led PTPA signs CSM as partnership development agency

The Professional Tennis Players Association (PTPA), global advocates for women’s and men’s professional tennis players, has signed new partnership with CSM.   The collaboration will see CSM serve as the official partnership development agency for the PTPA and its for-profit affiliate Winners Alliance, with a focus on bringing new partnership opportunities to professional tennis players […]

AC Milan signs AfinnaOned as telco partner

AC Milan has signed a new partnership with AfinnaOne, a leading provider of telecommunications and digitalisation services, as new Telco Partner of the Club. As part of this collaboration, AfinnaOne will provide AC Milan with its DiPaaS platform and expertise acquired over 13 years of activity at the highest levels among national and international operators, […]

Dazn acquires non-exclusive broadcasting rights to the National Women’s Soccer League

DAZN Group, the global sports entertainment platform, has acquired the non-exclusive broadcasting rights to the National Women’s Soccer League (NWSL) for the 2023 season in its key markets including Spain, Italy, Germany, Austria, Switzerland, Japan, UK, France, Belgium, Portugal, Scandinavia (Norway, Denmark, Sweden), Brazil, and the Netherlands.   The deal sees Dazn broadcast the NWSL […]

McLaren Racing signs Salesforce as official partner

McLaren Racing will partner with Salesforce, the global leader in customer relationship management (CRM), as an Official Partner of the McLaren Formula 1 Team.   The partnership will deliver unique connected experiences on and off the track, helping to strengthen fan engagement and attract new audiences.   Salesforce will help McLaren deepen the relationship with […]

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