Angel City FC signs as official cryptocurrency and NFT partner, the world’s fastest-growing cryptocurrency platform, announced alignment with Angel City Football Club (ACFC) as a founding partner and the team’s official cryptocurrency and NFT partner.   Deepening their relationship with Los Angeles and LA sports fans, the partnership is the first direct sponsorship of a professional women’s sports team by a major cryptocurrency platform. […]

Professional Triathletes Organisation adds Meta’s Peter Hutton to its Board of Directors

The Professional Triathletes Organisation has appointed Peter Hutton, Director of Sports Partnerships at Meta, to its Board of Directors.   In Hutton’s Silicon Valley based role at Meta, he is in charge of the company’s sports strategy and partnerships worldwide, helping rights holders, broadcasters, agencies, athletes and producers leverage and make the most from Meta’s […]

UEFA to inspire, activate and accelerate collective action to respect human rights with new strategy

UEFA has announced the launch of its innovative Football Sustainability Strategy 2030 – ‘Strength through Unity’, a long-term commitment by UEFA.   Through its new strategy, which will run until 2030, UEFA wants to inspire, activate and accelerate collective action to respect human rights and the environment within the context of European football. However, UEFA […]

NFL grants 18 teams access to 26 International Home Marketing Arena to build their global brands

NFL has announced that 18 teams have been granted access to 26 International Home Marketing Areas (IHMA) across eight different countries.   This ground-breaking, new initiative grants clubs access to international territories for marketing, fan engagement and commercialization as part of an important, long-term, strategic effort to enable clubs to build their global brands while […]

Barclays doubles investment in women’s and girls’ football across the FA Women’s Super League

Barclays, the FA and the Premier League have announced new three-year deals to extend the bank’s sponsorships of the football organisations’ elite competitions from the start of the 2022-23 season until the end of the 2024-25 season.   The renewals come as Barclays and the Premier League celebrate 20 years since the bank first partnered […]

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