Hewlett Packard Enterprise has announced a strategic partnership to provide secure and flexible network connectivity to the Birmingham 2022 Commonwealth Games. The innovative new partnership will make the 2022 Commonwealth Games more connected, more inclusive, and more engaging than ever before. As one of the largest sporting events in the world, the Commonwealth […]
ICC signs FTX Trading as official cryptocurrency exchange partner
FTX Trading Limited (“FTX” or “The Company”), a leading global cryptocurrency exchange have announced a global partnership with the International Cricket Council (ICC), the governing body of cricket, where FTX will be the official cryptocurrency exchange partner for ICC events. FTX will be partnering ICC events beginning with the ICC Men’s T20 World Cup, […]
Kevin Durant to create NBA Top Shot Moments as part of Dapper Labs partnership
Kevin Durant and Rich Kleiman’s Boardroom and Dapper Labs have announced a brand partnership spanning sponsorship and activations across the sports business media network. The partnership will feature multiple touchpoints to bring Dapper Labs’ NBA Top Shot platform to life in unique ways with prominence for Durant across the platform. The landmark deal also […]
SeatGeek goes public with a $1.35 billion RedBall merger
SeatGeek, the high-growth, mobile-centric technology platform that is transforming the live-event experience for fans, teams, and venues, and RedBall Acquisition Corp. (“RedBall”) (NYSE: RBAC), a publicly traded special purpose acquisition company (“SPAC”) with a focus on sports, media and data analytics have announced the signing of a definitive business combination agreement to take SeatGeek public. […]
ELEVEN Italy secures distribution deal with Amazon Prime Video
ELEVEN will be distributed on Amazon Prime Video in Italy. The partnership will see ELEVEN Italy make the best of its Serie C coverage available through the Amazon Prime Video platform. Ten Serie C games will be offered up every matchday on Amazon in addition to the Serie C play-offs and the pick of […]
Lakers name DWS as official global investment sponsor of the team
The Los Angeles Lakers and DWS have announced a multi-season global sponsorship agreement making DWS the Official Global Investment Sponsor of the team. DWS is one of the leading asset managers and is geared for further growth around the globe, with 1.1 trillion dollars of assets currently under management. The sponsorship will include […]
Sony Pictures Network India secures exclusive media rights for Bundesliga until 2023
Bundesliga International, a subsidiary of DFL Deutsche Fußball Liga, has agreed to a two-year deal with Sony Pictures Networks India (SPN) for exclusive media rights to broadcast the Bundesliga in India and the Indian Subcontinent. The agreement includes India, Bangladesh, Bhutan, Nepal, Sri Lanka, the Maldives and Pakistan. The deal between Bundesliga International and […]
Former England Footballer Eni Aluko joins MediaCom Creative Systems as Board Advisor
Eni Aluko, has joined MediaCom Creative Systems in the newly created role of Board Advisor. Eni will work with the network across Europe and North America to expand its work in women’s sport and on broader brand initiatives focused on female empowerment and inclusion. Both parties will now actively seek ways to use their […]
IMG appoints Barney Francis as EVP, Head of Global Production
IMG has hired former Sky Sports Managing Director Barney Francis as Executive Vice President, Head of Global Production to lead IMG’s production business into a new era. Francis, who will start in early November, is widely respected as a creative and innovative executive largely responsible for establishing Sky Sports as the leading UK sport […]
Premiership Rugby appoints Simon Massie-Taylor as CEO
Premiership Rugby has appointed Simon Massie-Taylor as their new Chief Executive. This is a key moment for Premiership Rugby as the business moves to accelerate development of the full potential of the league, for the benefit of the players, the clubs and our fans. The Gallagher Premiership Rugby plan is to continue to build […]