Mondelēz International, owner of the chocolate brand Cadbury, has signed a global partnership making Cadbury the Official Chocolate Partner of Liverpool Football Club. In the first instance, Cadbury will support LFC Foundation’s Virtual Employability Programme (VEP). Launched during lockdown in May this year, the employability support service was created to help people across the Liverpool […]
Vitality strikes partnerships with Southampton FC, Leicester City FC and Leeds United
Health and life insurance brand Vitality has partnered with two football clubs – Southampton FC and Leeds United. With Saints, the partnership covers both the men’s and women’s game. Vitality will be working with the whole club to drive visibility of the women’s game and inspire more girls and women to try football, other sport […]
Olympian Abhinav Bindra on mental health awareness, why brands should support more shooters and Make a Mark project
Abhinav Bindra is India’s only individual Olympic Gold medalist. His gold in the 10-meter air rifle event at the 2008 Summer Olympics was also India’s first Olympic gold medal since 1980. He now serves as the CEO of Abhinav Futuristics Private Limited, an organization that works to bring science and technology into the sport and […]
Chicago Cubs partners DraftKings to engage in developing a retail sportsbook
DraftKings and The Chicago Cubs have joined forces to make DraftKings, America’s top rated mobile sportsbook app, the Official Sports Betting and Daily Fantasy Partner of the storied MLB franchise. The multi-year deal includes a plan to pursue a first-of-its-kind sportsbook at the iconic Wrigley Field, with online access available in the surrounding Wrigleyville area. […]
NFL Media strikes a carriage agreement with YouTube TV
NFL Media and YouTube TV have announced a carriage agreement to bring the two NFL-based channels to YouTube TV subscribers. NFL Network is available on YouTube TV’s base package as of Thursday. NFL RedZone is also available now, as part of YouTube TV’s new add-on package, Sports Plus, which launched Thursday. Host Scott Hanson will […]
Olympique Lyonnais women’s team names Mastercard as official shirt sponsor
Mastercard has extended commitment to the Olympique Lyonnais (OL) women’s team by becoming Official Shirt Sponsor for domestic games in the season starting September 2020. The company will also be using their Priceless platform to create memorable moments for fans in a time where typical fandom activities, like attending live games, are less likely. The […]
The Premier League ends £564m contract with its Chinese licensee
The Premier League has terminated its £564m contract with its Chinese licensee with immediate effect. China was the English top flight’s most lucrative overseas television rights territory, with a three-season deal agreed in 2019. In a statement, the Premier League said: “The Premier League confirms that it has today terminated its agreements for Premier League […]
City Football Group bolsters its portfolio with the acquisition of French club Troyes
Manchester City has added a 10th club to its worldwide portfolio by acquiring the French second-division team Troyes. The City Football Group will become the majority shareholder of Troyes after buying the shares of its previous owner, Daniel Masoni. Ferran Soriano, chief executive of CFG said: “We have had an interest in French football for […]
UFC to serve as official high performance advisor to Chinese Olympic Committee
UFC , the world’s premier mixed martial arts organization, and the Chinese Olympic Committee have announced a multi-year agreement that calls for UFC to play a key role in helping Chinese athletes train for the 2021 Tokyo Summer Olympic Games and 2022 Beijing Winter Olympic Games. Under the agreement, UFC will serve as the Official High […]
Doha’s 2030 Asian Games bid committee unveils logo and campaign slogan
The President of Qatar Olympic Committee and the Doha 2030 Asian Games Bid Committee, H.E Sheikh Joaan Bin Hamad Al-Thani in a video has unveiled the engaging and dynamic logo and campaign slogan “Your Gateway” that represents the joint legacy of Asia and Qatar. The logo is designed to showcase a blend of Qatar’s tradition, […]