The ITF has today announced that Fed Cup, the women’s world cup of tennis, has been renamed the Billie Jean King Cup by BNP Paribas. A champion on the court and a pioneer off it, Billie Jean King is a global campaigner for equality who has dedicated her life to fighting discrimination in all forms. […]
Premier League signs broadcast deal in China with Tencent Sports
Premier League Shareholders have agreed a partnership with China’s leading digital sports media platform Tencent Sports, which will bring Premier League action to fans in China for the remainder of the 2020/21 season. From Saturday 19 September, supporters in China will be able to watch all 372 remaining Premier League matches live and follow the […]
Alibaba unveils AI solutions with the aim to digitalize sports events
The digital technology and intelligence wing of Alibaba Group, unveiled a series of artificial intelligence (AI) powered solutions which are set to transform and digitalize the way sports entertainment was traditionally organized, broadcast and consumed. The solutions are designed to bring spectators closer to the events’ center stage for more personalized and interactive engagement, while […]
BCCI ropes in Sportradar to detect betting irregularities in IPL
The Board of Control for Cricket in India (BCCI) has signed an agreement with Sportradar Integrity Services – the world’s leading supplier of sports integrity solutions and sports data products – to support its Anti-Corruption Unit in monitoring and safeguarding the integrity of matches in the 2020 IPL season. As part of the agreement, all […]
Southampton FC renews partnership with eToro
Southampton Football Club has renewed its partnership with global multi-asset investment platform, eToro. As a partner since 2018, eToro enables people to invest in the assets they want, from stocks and commodities to cryptoassets like bitcoin. The platform not only allows you to choose what you invest in, but also how you invest. You can […]
Real Madrid signs easyMarkets as online trading partner in a three-year deal
Real Madrid has named easyMarkets as the club’s Official Online Trading Partner for the next three years, starting from the beginning of the 2020/21 season. This has the potential to add incredible value to the easyMarkets branding efforts and bring an unprecedented level of recognition to the well-established financial service provider. Ohad Golan, Chief Marketing […]
Manscaped enters Premier League with Wolves partnership
MANSCAPED, the global leader in the below-the-waist grooming category has announced its latest partnership with English Premier League’s Wolverhampton Wanderers Football Club, better known as Wolves. As a Founder Member of the world’s first Football League dating back to 1888, Wolves is one of the most traditional and emblematic clubs in the Premier League, the […]
Man City renews partnership with Korean tyre giant Nexen
Manchester City has renewed its strategic partnership with Korean tyre giant, Nexen Tire, taking the partnership into its third term through the new multi-year deal. The partnership began in 2015 and has grown to include sponsorship of both the men’s and women’s teams, elite development squad and esports players as well as extensive collaborations across […]
iQIYI Sports partners FC Barcelona to launch Barca’s official channel on platform
iQIYI Sports, a market-leading online entertainment service in China, and Super Sports Media have entered into a strategic collaboration with FC Barcelona to create the first FC Barcelona Official Channel in China during the 2020/21 season. At present iQIYI Sports has the rights to La Liga until 2021, the 2020 European Cup and other major […]
AC Milan signs Harmont & Blaine as official style partner
AC Milan and Harmont & Blaine have signed a new partnership, which will see the Italian apparel company act as Official Style Partner to the club for the next 2 seasons. Renowned for dachshund, Harmont & Blaine, will provide formalwear and club uniforms for the Senior Men’s and Women’s Teams, as well as technical staff. […]