Digital Seat Media, the real-time fan engagement technology platform for sports and entertainment, is continuing their expansion into college sports this fall launching in stadium with several Division I partners, including Oklahoma, Oklahoma State, SMU and Tulsa for the 2020 football season. Fans simply aim their mobile device camera at the seat armrest or bleacher […]
Sheffield United strikes 3-year deal with First Touch Games
Sheffield United have signed First Touch Games (FTG) as a global partner on an initial three year deal. FTG are an award-winning independent studio established in 2011, developing mobile sports games across digital download platforms. With over 850 million downloads of their games to date, and multiple number one spots throughout various app store charts, […]
Borussia Dortmund to launch Girls’ and Women’s Football department in 2021
On 1 July 2021, Borussia Dortmund will launch a Girls’ and Women’s Football department. In the coming months, the foundations will be laid for the first time that a BVB women’s team will fight for goals and points in the 2021/22 season. The club’s final decision to go into the world of girls’ and women’s […]
NFL signs Postmates as official on-demand food delivery partner
The National Football League and Postmates, have entered into a multi-year sponsorship agreement making Postmates the first official on-demand food delivery partner of the NFL. Postmates is also an official sponsor of NFL premier events including the Super Bowl, Pro Bowl and Draft, to name a few. “People across the country aren’t just ready to […]
FC Barcelona becomes first sports club in the world to have over 10 million subscribers on YouTube
FC Barcelona has reached a new landmark in its digital leadership by becoming the first club to have over 10 million YouTube subscribers. Barça’s top spot on the world’s biggest online video service has been consolidated by spectacular growth in the last two years, bothin terms of the number of followers and the number of […]
NFL strikes betting deal with 888sport for UK & Ireland
888sport, one of the world’s most popular sports betting providers has signed a sponsorship deal with the National Football League (NFL) to become the NFL’s official sports betting partner in the UK & Ireland. The partnership is the first of its kind between the NFL and a sports betting provider in the UK & Ireland, […]
Sportfive receives LED Perimeter advertising mandate from the DFB
The global sport business agency, SPORTFIVE, will supply the LED perimeter advertising for the home matches of the national A-team and the women’s national team, U21 and for the away matches of the national A-team (except for European qualifiers) and the live matches in the DFB Cup, on behalf of the German Football Association (DFB) […]
Lewis Hamilton launches his own team to compete in Extreme E
Formula 1 world champion Lewis Hamilton has launched his own team, named X44, which will contest the inaugural Extreme E season in a major coup for the electric off-road series. The announcement marks Hamilton’s venture in team ownership, with the squad’s name referencing the #44 race number that the Mercedes grand prix driver has carried […]
Channel 5 to broadcast NFL in the UK
In a new three-year partnership with the National Football League (NFL) and ViacomCBS Networks International (VCNI), Channel 5 will bring live Monday Night Football back to free-to-air television and air a brand new Sunday morning magazine programme. The multiplatform deal, made in partnership with Velocity, VCNI’s branded content studio, will also see new and unique […]
AC Milan ropes in Yabo Sports as official regional partner
AC Milan and Yabo Sports have signed a new, long-term partnership agreement which will see Yabo Sports become an Official Regional Partner of AC Milan across Asia from the 2020/2021 season. In recent years, Yabo Sports, a market leader within interactive gaming services in Asia, has strengthened its position, developing enhanced gaming features and reliability […]