WTA has signed Modern Health, a leading global workplace mental health platform, as its official mental health partner. The multi-year partnership with the female-founded company will amplify a shared vision to destigmatize mental health care and provide an expanded support network. The collaboration comes as Modern Health continues to bolster clinically validated mental […]
WTA signs Hologic as global title sponsor in a landmark deal
The WTA and Hologic have announced a landmark partnership introducing Hologic as the global title sponsor of the WTA Tour. The multi-year alliance, the largest global sponsorship in WTA history and Hologic’s first worldwide sponsorship, aims to achieve significant progress through a shared vision of greater wellness and equality for women. The groundbreaking partnership allows […]
WTA to suspend tournaments in China post Peng Shuai allegations against a Chinese official
WTA has announced that it will be suspending tournaments in China. Steve Simon, chairman and CEO WTA said: “When on November 2, 2021, Peng Shuai posted an allegation of sexual assault against a top Chinese government official, the Women’s Tennis Association recognized that Peng Shuai’s message had to be listened to and taken seriously. […]
WTA signs FanDuel as its authorized gaming operator
The WTA and FanDuel have announced the designation of FanDuel as an Authorized Gaming Operator in North, South, and Central America. The new relationship brings America’s number one sportsbook and industry-leading daily fantasy sports products directly to WTA fans and marks the first time a women’s sport will have video highlights throughout FanDuel’s digital […]
The WTA rebrands itself to create deeper fan connections
The WTA (Women’s Tennis Association) has introduced a new corporate identity today, redefining the organization’s strength as a collective unit of inspiring athletes and tournaments. The launch also reveals a new ‘WTA For The Game’ campaign that highlights the driving forces of the sport, aimed at creating deeper fan connections. The rebranding, which includes the […]
WTA signs Stats Perform as Data Supplier
The WTA (Women’s Tennis Association) has named Stats Perform its Official WTA Data Supplier. The transformative partnership will deliver multiple feeds to customers – an exclusive umpire-derived data feed for an expanded number of WTA matches, as well as an ultrafast data feed collected by Stats Perform’s Opta analysts. The data collected by Stats Perform’s […]
WTA partners SAP to launch an educational platform
The WTA (Women’s Tennis Association) and global technology partner SAP have teamed up to launch a new educational platform for WTA players called WTA University. Created with SAP Litmos solutions, this online learning management system expands on the WTA’s fundamental Player Development Program aimed to enhance the lives and careers of players by offering resources […]
WTA partners Lilly Pulitzer for youth empowerment initiative
Lilly Pulitzer, the Palm Beach-inspired fashion brand has partnered with the WTA (Women’s Tennis Association), for a youth empowerment initiative, aimed to inspire confidence and optimism in future generations as part of Lilly’s new “Be the Sunshine” campaign. Lilly Pulitzer will also serve as the WTA’s exclusive fashion uniform provider throughout the 2020 season. Beginning […]