UFC and Betclic, one of the European leaders in online gambling and sports betting, have announced a new and exclusive partnership making Betclic the ‘Official Betting Partner’ of UFC in France, Poland and Portugal. UFC is the first global organisation the expanding French company has ever partnered with, and the new agreement will mark […]
UFC onboards immersive technology brand Cosm for fan engagement
UFC, the world’s premier mixed martial arts organization, and Cosm, a leading immersive technology, media, and entertainment company have announced a multi-year partnership to deliver a completely new way to experience the biggest UFC events from around the globe. Under the partnership, Cosm will produce and present live UFC Pay-Per-View (PPV) events in immersive […]
UFC extends partnership with TikTok to distribute content
UFC and TikTok will continue to collaborate to produce and distribute content via UFC’s global TikTok channels, including @UFC, @UFCEspanol, @UFCBrasil,@UFC Europe, and the recently launched @UFCANZ serving Australia and New Zealand. Collectively, UFC’s TikTok channels have more than 23 million followers. With an eye toward maximizing international growth, UFC will continue to work […]
UFC teams up with Dwayne Johnson for Project Rock
UFC, the world’s premier mixed martial arts organization has announced that Project Rock, the motivational performance brand created by global entertainment and entrepreneurial trailblazer Dwayne “The Rock” Johnson has been named the Official Footwear Partner of UFC. Under the terms of the multi-year agreement, all UFC athletes and their corner teams will be outfitted […]
Canal Plus acquires UFC rights in Africa and Asia
The CANAL+ Group sealed its first partnership with UFC via a multi-territory deal covering more than 25 countries in Africa and Asia. CANAL+ signed a multi-year agreement with one of the world’s most popular sport properties, UFC, the premier mixed martial arts (MMA) organization. For the first time, UFC’s coverage will be available in […]
UFC signs Crypto.com as long-term partner
UFC, the world’s premier mixed martial arts organization, and Crypto.com, the world’s fastest growing crypto platform, today announced a historic long-term partnership that represents an evolutionary step in the branding of both companies and Crypto.com’s latest strategic move to connect with mainstream consumers. Crypto.com will become UFC’s first-ever global Official Fight Kit Partner, entitling Crypto.com […]
UFC to serve as official high performance advisor to Chinese Olympic Committee
UFC , the world’s premier mixed martial arts organization, and the Chinese Olympic Committee have announced a multi-year agreement that calls for UFC to play a key role in helping Chinese athletes train for the 2021 Tokyo Summer Olympic Games and 2022 Beijing Winter Olympic Games. Under the agreement, UFC will serve as the Official High […]