The Austrian Football Federation, the governing body and organiser of Austrian Women’s Bundesliga, the UNIQA ÖFB Cup and national teams, has launched a new OTT platform to provide a new home for Austrian football. Built and operated by StreamAMG in partnership with digital sport specialists RESULT Sports, ÖFB TV offers comprehensive access to the men’s, […]
IOC awards Beijing 2022 broadcast rights in Australia to Seven
The International Olympic Committee (IOC) has awarded Seven West Media Ltd. (Seven) the Australian broadcast rights for the XXIV Olympic Winter Games in Beijing in 2022. Seven has acquired broadcast rights on all media platforms for Beijing 2022. As announced in 2014, Seven will also continue to be the IOC’s broadcast partner in Australia for […]
San Francisco 49ers signs Joovv as official light therapy partner
The San Francisco 49ers and Joovv, a California-based company that develops light therapy products for performance, recovery and overall health and wellness announced a first-of-its-kind partnership between a professional sports franchise and a light therapy brand. As part of the agreement, Joovv will be the official light therapy partner of the 49ers, highlighted by the […]
Mumbai City FC signs a strategic partnership with PUMA
Global sports brand PUMA has announced a strategic long-term partnership with Mumbai City FC. Under the terms of the deal, PUMA will become the Official Kit Partner of the Club, starting the 2020-21 football season. This announcement demonstrates PUMA’s commitment to continue investing in Indian football and pioneering new ways to develop the sport through […]
Star Sports India to broadcast MLB World Series
Major League Baseball (MLB) and Star Sports India have announced a new multi-year broadcast agreement to air every game of the 2020 and 2021 World Series live across India. In addition to now holding the exclusive pay TV rights to the Fall Classic, Star Sports, the leading sports broadcaster in India, will also broadcast new […]
MLS unveils plans to combat racism & advocate social justice
Major League Soccer unveiled a series of initiatives to combat racism, advocate for social justice and increase representation in the sport. The new programs, which include the formation of a Diversity Committee consisting of members of the MLS Board of Governors, MLS Commissioner Don Garber, representatives of the Black Players For Change (BPC), and other […]
AC Milan renews partnership with StarCasino.sport
AC Milan have signed an extension of their partnership with StarCasinò.sport The innovative sports entertainment platform, part of the Betsson Group, will continue to be an AC Milan Official Partner for the next three years, until the end of the 2023 season. “A new way to experience football” is the foundation of the partnership, which […]
The Football Association unveils new women’s and girls’ football strategy
The FA’s new four-year strategy, titled Inspiring Positive Change, pledges to create a sustainable future for women’s and girls’ football in England. The strategy outlines The FA’s EIGHT transformational objectives to be achieved by 2024: EARLY PARTICIPATION – Every primary school-aged girl to have equal access to football in school and in clubs DEVELOPMENT PARTICIPATION […]
International Swimming League launches OTT platform titled ‘ISL-AND’
International Swimming League (ISL)’s Season 2020 has unveiled an innovative content platform providing unprecedented access to the athletes and teams. From multi-view cameras capturing the action in the pool, to 360° cameras embedded in the league’s 10 international teams, together with video content and archive material, fans will experience a swimming competition like never before. […]
Mastercard renews UEFA Champions League partnership
Mastercard has announced the renewal of its UEFA Champions League partnership for the 2021–24 cycle, continuing its long-running relationship which began in 1994. The agreement also includes sponsorship rights for the UEFA Super Cup in 2021, 2022 and 2023. “Longevity is instrumental in building successful partnerships, and we are delighted to extend our relationship with […]