The Australian Open and Ralph Lauren Corporation announced a new, global long-term partnership. Ralph Lauren has been named Official Outfitter of the Australian Open and will outfit all on-court officials, including the AO ballkids and chair umpires, in a specially-designed collection of apparel and accessories. “We are delighted to welcome Ralph Lauren to the Australian Open family […]
Arsenal becomes first Premier League club to sign up with UN
Arsenal became the first Premier League club to sign up to the UN Sports for Climate Action Framework. The UN initiative aims to bring together the global sports community with a commitment to align with the goals of the Paris Agreement and support the ambition to achieve climate neutrality by 2050. The signatories to this […]
Atlético de Madrid names ROWE as official partner until 2024
ROWE has entered in partnership with the Spanish “LaLiga” at Club Atlético de Madrid. The ten-time Spanish champion plays in the highest Spanish division, the Primera División, and is famous well beyond its homeland for passionate play and fierce competitive spirit. At the start of the 2020/21 season ROWE became an official partner and sponsor […]
FC Goa and RB Leipzig agrees strategic partnership
Hero Indian Super League’s (Hero ISL) FC Goa and Bundesliga outfit RB Leipzig signed a three-year strategic partnership that will help both clubs garner opportunities in football and business spheres. While the main focus of the partnership will be on youth development, the two clubs have also come together with the aim of growing the […]
W Series to support F1 at eight races in 2021
W Series, the international single-seater motor racing championship for female drivers, will be on the support bill for eight Grands Prix in 2021 as part of a new partnership with Formula 1. The precise locations and dates of the rounds will be announced in due course, but the series’ Chief Executive Officer, Catherine Bond Muir, […]
Manchester United signs strategic partnership with Stonewall to promote LGBT+ inclusion
Manchester United has entered a strategic partnership with lesbian, gay, bi and trans (LGBT+) equality charity Stonewall, as the club strengthens its work to promote diversity and inclusion under its banner of ‘All Red All Equal’. United will sign up to Stonewall’s Diversity Champions programme, which helps employers embed LGBT+ inclusion in the workplace, and […]
AC Milan and Roc Nation partners to create a virtual live event
To champion emerging talent around the world, Italian football powerhouse AC Milan and Roc Nation, the world’s preeminent entertainment company, have partnered to create ‘From Milan with Love: Next Gen’, a virtual live event. The show is to be held on Friday, November 20th at 8:45 p.m CET / 2.45 p.m EST / 11:45 a.m […]
Chelsea FC signs strategic partnership with Weibo to enhance presence in China
Chelsea Football Club is enhancing presence in China by becoming the first Premier League side to agree a strategic partnership with leading Chinese social media platform Weibo. As part of the partnership, we will utilise the Weibo platform to deliver new and exclusive original content for Blues fans in China. As an innovative, digital-first club, […]
Virtual Bundesliga signs Bevestor as the naming right partner
Bevestor has become the new naming right partner of the eFootball competition Virtual Bundesliga (VBL) organized by the DFL Deutsche Fußball Liga . The sponsorship extends over two seasons and begins with immediate effect. bevestor, a wholly owned subsidiary of DekaBank, appears as the namesake with a partner logo on all jerseys and on all […]
Paris Saint-Germain strikes partnership with Yabo Sports for Asia
Paris Saint-Germain, France’s leading football club, and 4th fastest growing sports franchise in the world, have signed a partnership agreement for three seasons with Yabo Sports, the market leader in Asian online betting. Yabo Sports, the online betting platform, ubiquitous throughout the Asian continent, will be able to take advantage of the Parisian club’s ever-increasing […]