China being the epicenter of the pandemic Covid-19, the sports industry there is worst affected. The success of Tokyo Olympics has brought hope for China which has an ambition to make sports a $770 billion industry by 2025. The Playknox spoke with Greg Turner, Founder & Managing Director of Shenzhen High Performance Event Management to […]
Liverpool FC makes Sonos as official sound partner
Liverpool FC and Sonos, the world’s leading sound experience brand, have signed a multi-year agreement which will welcome Sonos as the official sound partner to the Reds. The global deal is Sonos’ first sports partnership and will look more deeply at the intimate connection between fans and the sound of sport, as well as creating […]
AC Milan names Bitmex as first-ever official sleeve partner
AC Milan and BitMEX, one of the world’s leading crypto derivatives platforms have announced a multi-year partnership that will see BitMEX become the first-ever Official Sleeve Partner and the Official Cryptocurrency Trading Partner of the Rossoneri. The BitMEX brand will feature on the sleeve of both the men’s and women’s team playing kit in […]
LaLiga partners KORE Software to support its global growth
LaLiga has selected KORE Software to optimize its approach to partnership and activation management and support its global growth. Home to many of the world’s most famous clubs including Real Madrid, Atlético Madrid, and FC Barcelona, LaLiga is not only heralded for its success as the top league in Europe, but also for its […]
ICC to bid for inclusion in the Olympic Games
The International Cricket Council has confirmed its intention to bid for cricket’s inclusion in the Olympic Games. The ICC has convened a Working Group to lead the bid on behalf of the sport which will be focused on cricket becoming part of the Olympic family for LA 2028, Brisbane 2032 and beyond. ICC […]
Chennaiyin FC ropes in Nivia as official kit partner
Two-time Indian Super League (ISL) champions Chennaiyin FC (CFC) have signed the country’s leading sports brand Nivia as the official kit partner on a multi-year deal, starting from the 2021-22 season. Nivia has strong footprints in the football ecosystem in India as well as Asia and is one of the most trusted when it […]
Chelsea FC strikes three-year partnership with Parimatch Tech
Chelsea Football Club has signed a three-year partnership with the international tech and betting company… Parimatch Tech, an international product company that promotes the Parimatch brand globally and provides tech and marketing solutions in the betting and entertainment industry, has signed a partnership agreement with Chelsea for the next three seasons. Parimatch will use […]
Borussia Dortmund expands footprints in China with CHiQ partnership
Germany-based Borussia Dortmund (BVB), one of Europe’s most successful soccer teams, officially announced a new partnership with CHiQ through which the brand China will act as their global sponsor from August 9, 2021. Under the agreement, they will work together to improve the game viewing experience for both soccer fans and consumers. BVB and […]
Sevilla FC signs NAGA as global trading partner
NAGA and Sevilla FC are proud to announce a new partnership agreement for the next seasons. NAGA has been officially unveiled as Sevilla FC new front of shirt partner and Sevilla FC’s Global Trading Partner. Based in Germany, NAGA is a leading social investing platform with a global community of more than 1 million […]
Penn National Gaming acquires Score Media and Gaming
Penn National Gaming, Inc. and Score Media and Gaming, Inc. have entered into a definitive agreement whereby Penn National will acquire the Score, a leading digital media and sports betting and technology company, for approximately US$2.0 billion in cash and stock. Under the terms of the agreement, theScore shareholders will receive US$17.00 in cash and […]