eToro signs agreement with 8 Serie A clubs

Israeli social trading and multi-asset brokerage company eToro has signed a deal with Italian top-flight soccer league Serie A. The one-year contract, which runs for the coming 2021/22 season, will see eToro featured as the official partner of eight clubs. The list of sponsored football teams includes Bologna, Cagliari, Genoa, Sampdoria, Sassuolo, Spezia, Udinese, Verona, […]

Dentsu expands into gaming segment in APAC

Dentsu has launched dentsu gaming in Asia Pacific, an integrated solution that brings together the gaming heritage and expertise of dentsu Japan network with the global scale and specialist capabilities within dentsu international.   Dentsu gaming will provide access to specialist strategy, activation and original intellectual property (IP) development for brands seeking to connect with […]

CAA acquires sports agency ICM Partners

Entertainment and sports agency Creative Artists Agency (CAA) has announced the execution of a definitive agreement to acquire ICM Partners (ICM) — one of the world’s most reputable sports and entertainment agencies of the world — to generate a broader and more inclusive representation as your customers, your work, and your brands define the culture. […]

Odisha FC signs partnership with India Business Group to expand commercial relationships in the UK

Odisha Football Club has just signed a historic deal with British-based India Business Group (IBG) to cement further commercial relationships between India and the UK.   The memo of understanding (MOU) means both the club and IBG will work towards better health, social and economic benefits for Odisha’s diverse communities.   “This is truly exciting […]

Endeavor acquires OpenBet for $1.2 billion

Endeavor Group Holdings, Inc. , a global sports and entertainment company, has entered into an agreement to acquire OpenBet, a leading content, platform and service provider to the sports betting industry, from Scientific Games Corporation for $1.2 billion paid through a combination of cash ($1 billion) and Endeavor’s Class A common stock ($200 million).   […]

PGA UK signs Therabody as Principal Partner

The Professional Golfers’ Association has announced that Therabody, the global wellness innovator and the creator of Theragun, has joined its official partnership programme as a Principal Partner. As a Principal Partner, Therabody will join an elite group of businesses that represent the highest level of partnership with The PGA. They are leaders in their business […]

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