Israeli social trading and multi-asset brokerage company eToro has signed a deal with Italian top-flight soccer league Serie A. The one-year contract, which runs for the coming 2021/22 season, will see eToro featured as the official partner of eight clubs. The list of sponsored football teams includes Bologna, Cagliari, Genoa, Sampdoria, Sassuolo, Spezia, Udinese, Verona, […]
Dentsu expands into gaming segment in APAC
Dentsu has launched dentsu gaming in Asia Pacific, an integrated solution that brings together the gaming heritage and expertise of dentsu Japan network with the global scale and specialist capabilities within dentsu international. Dentsu gaming will provide access to specialist strategy, activation and original intellectual property (IP) development for brands seeking to connect with […]
BCCI announces tender for IPL media rights for 2023-2027
BCCI has announced Tender of IPL Media Rights for 2023-2027 cycle. The Governing Council of the Indian Premier League in its meeting on Tuesday took the following key decisions: 1. The IPL Media Rights tender for the cycle 2023-2027 will be released immediately after the appointment of two new IPL teams which is scheduled to […]
Juventus signs crytpocurrency platform Bitget as first sleeve partner
Juventus has signed its first sleeve partnership in the history of the club with Bitget. Bitget is an Asian cryptocurrency exchange platform and this partnership will allow Bitget great visibility thanks to the large global audience that Juventus reaches. Not only that: the agreement confirms, once again, how the Club has always had […]
CAA acquires sports agency ICM Partners
Entertainment and sports agency Creative Artists Agency (CAA) has announced the execution of a definitive agreement to acquire ICM Partners (ICM) — one of the world’s most reputable sports and entertainment agencies of the world — to generate a broader and more inclusive representation as your customers, your work, and your brands define the culture. […]
Odisha FC signs partnership with India Business Group to expand commercial relationships in the UK
Odisha Football Club has just signed a historic deal with British-based India Business Group (IBG) to cement further commercial relationships between India and the UK. The memo of understanding (MOU) means both the club and IBG will work towards better health, social and economic benefits for Odisha’s diverse communities. “This is truly exciting […]
Endeavor acquires OpenBet for $1.2 billion
Endeavor Group Holdings, Inc. , a global sports and entertainment company, has entered into an agreement to acquire OpenBet, a leading content, platform and service provider to the sports betting industry, from Scientific Games Corporation for $1.2 billion paid through a combination of cash ($1 billion) and Endeavor’s Class A common stock ($200 million). […]
Southampton FC signs learncrypto.com as training kit partner
Southampton Football Club has signed learncrypto.com as the club’s Official Training Kit Partner. The free crypto education platform will be the club’s training kit provider for both the first team and the B Team throughout the 2021/22 season, with Ralph Hasenhüttl’s side set to debut the new LearnCrypto-branded training kit ahead of Sunday’s Premier […]
PGA UK signs Therabody as Principal Partner
The Professional Golfers’ Association has announced that Therabody, the global wellness innovator and the creator of Theragun, has joined its official partnership programme as a Principal Partner. As a Principal Partner, Therabody will join an elite group of businesses that represent the highest level of partnership with The PGA. They are leaders in their business […]
Petrit Berisha | Why NFTs are NOT a passing fad
NFTs are not a passing fad. NFTs are the natural evolution of the way humans create culture and communicate with each other. In the 90s we had the internet. In the 2000s it was social media. Now, it’s NFTs. That’s how big this is. 30-40,000 years ago, before humans could […]