Premier League Champions Manchester City have announced a new global partnership with Masdar, which will see the renewable energy and sustainable development company become an Official Partner of the Club. Masdar, a global leader in renewable energy, clean technologies and sustainable development, is focused on the development of renewable energy projects across the Middle […]
The Confederation of African Football and TikTok inks content partnership
TikTok and the Confederation of African Football (CAF) have announced a first-of-its-kind partnership that will bring unmissable football content to fans, both on the continent and across the globe. It marks TikTok’s first major brand partnership in Africa and supports the continent’s most popular sport – football. Through this year-long sponsorship, TikTok will be […]
Sport Republic completes acquisition of Southampton FC for £100m
Dragan Solak, founder of United Group has struck a £100m deal to buy Southampton FC. Serbian-born Solak joins the Premier League’s eclectic roster of club-owners after acquiring Saints, who are currently 14th in the table, 10 points clear of the relegation zone. Rasmus Ankersen, the former Brentford co-director of football, and Henrik Kraft, […]
Infront expands partnership with Turkish Basketball Federation
Infront has prolonged its partnership with the Turkish Basketball Federation in a four-year agreement which will take the collaboration to beyond a decade. The deal includes the exclusive media and marketing rights to the men’s, women’s and youth national teams as well as the ING Turkish Super League, one of Europe’s top basketball leagues. […]
LaLiga partners Amazon to open a dedicated online store
LaLiga fans will be able to purchase merchandise and products from 13 LaLiga Santander clubs through Amazon. Thanks to a new collaboration between the Spanish football league and Amazon, there will be a dedicated LaLiga store available on Amazon.co.uk, Amazon.it, Amazon.fr and Amazon.de. This project from LaLiga and Amazon will allow thousands of fans […]
Manchester City names Emirates Palace as official luxury hotel partner
Manchester City has announced a new partnership with Emirates Palace, a luxury hotel based in Abu Dhabi. The partnership will see Emirates Palace become the Club’s Official Luxury Hotel Partner. Situated in the heart of Abu Dhabi, Emirates Palace is the epitome of luxury in the UAE capital, showcasing Arabian hospitality at its finest […]
BT Sport to broadcast Spanish Super Cup
BT Sport is to broadcast live and exclusive coverage of the Spanish Super Cup 2021/22, an annual football competition featuring last season’s winners and runners-up of Spain’s La Liga and the Copa del Rey. Presented by Lynsey Hipgrave alongside Rio Ferdinand and Joe Cole, BT Sport’s coverage of this season’s tournament will be contested […]
Fanatics to acquire Topps Sports & Entertainment for $500m
Fanatics, the world’s largest seller of licensed sports apparel is all set to acquire the Topps trading card business currently valued at $1.6 billion. As per Sportico, Michael Rubin’s company is paying nearly $500 million to buy Topps Sports & Entertainment, the business unit that includes physical cards and digital collectibles, according to the […]
Paris 2024 signs The Randstad France group as official supporter
The Randstad France group becomes Official Supporter of Paris 2024. With its subsidiaries Randstad, Expectra, Monster and Randstad Risesmart, the group will support the recruitment and reclassification of the teams of the Organizing Committee for the Paris 2024 Olympic and Paralympic Games. The Randstad France group is providing Paris 2024 with its expertise in […]
Vlad Marinescu, President of IESF on why esports is a sport
Vlad Marinescu was re-elected as International Esports Federation (IESF) President in 2020 and since then is tirelessly working towards uniting the global esports community. Vlad is also United States Esports Federation President, as well as chief media and marketing officer of International Judo Federation. The Playknox spoke with him on various aspects. Excerpts: […]