India has secured the 18th position in the Global Sport & Soft Power Index, marking a significant step forward in its global sporting influence. The SPORT AND SOFT POWER RANKING Report, authored by Professor Simon Chadwick, Dr. Paul Widdop, and their team at SKEMA Publika, sheds light on how nations strategically leverage sport to enhance […]
2023 to see an evolution of web3 ticketing & fan engagement, says IMG report
IMG and its digital agency Seven League launched their Digital Trends Report 2023, exploring the technologies and developments that will shape the sport media landscape for rightsholders over the next 12 months. Featuring insights and analysis from Seven League’s global team of experts, the report breaks down the biggest developments in the sector and […]
Horizm COO Luis Viveiros: “The Premier League’s global popularity has resulted in it having the most digital value”
Digital audience experts Horizm in their latest report titled ‘‘The Digital Value of Fans’ compared social media value of world’s major sports leagues & clubs. The report found that the world’s top sports teams generated over €2.1B from digital assets this year which shows the top leagues have created over €2.1 billion digitally over […]