The Global Sports Innovation Center (GSIC) powered by Microsoft is based in Madrid and in Singapore and it’s a non-profit association that has been promoted by Microsoft since 2015. They recently launched a manifesto titled GSIC for Women’s Visibility in the Sports Industry to empower women in sport by ensuring their visibility in the sports […]
Microsoft to acquire Activision Blizzard to bolster gaming portfolio
Microsoft Corp. has announced plans to acquire Activision Blizzard Inc., a leader in game development and interactive entertainment content publisher. This acquisition will accelerate the growth in Microsoft’s gaming business across mobile, PC, console and cloud and will provide building blocks for the metaverse. When the transaction closes, Microsoft will become the world’s […]
ESPN launches Edge Innovation Center with Accenture, Verizon and Microsoft
ESPN has launched the ESPN Edge Innovation Center, aiming to collaborate with other leaders in technology to explore how new technologies like 5G, Augmented and Virtual Reality (AR/VR) and mobile edge computing (MEC) can enable new ways for fans to experience sports. The ESPN Edge Innovation Center will include key partnerships in the categories of technology, […]
Microsoft teams up with Bucks, Packers and Brewers to launch social impact investment fund
Microsoft, the Green Bay Packers, the Milwaukee Bucks, and the Milwaukee Brewers have combined forces to form the Equity League, a new impact investment division of venture capital fund TitletownTech. This marks the first time the Brewers, Bucks, and Packers have partnered together for the shared purpose of fostering positive social change in Wisconsin and […]
Microsoft acquires video game events platform Smash.gg
Online video game events platform, Smash.gg, has announced it has entered an acquisition agreement with Microsoft. The company, rooted in tools to host and support esports events, reportedly looks to join Redmond for an undisclosed sum, further bolstering its gaming presence alongside the Xbox brand. Smash.gg announced the deal via its official website. Headquartered in […]
Microsoft’s Managing Director, Media & Communications Asia: “Microsoft’s cloud & AI solutions have been game-changers for many sporting leagues”
Derrick Buckley is Microsoft’s Media and Communications business lead for APAC. With over 20 years of working experience, Buckley collaborates with regional and global customers from media and telecommunications organizations to empower them to achieve more with solutions that deliver personalized experiences, provide agile operations, and accelerate innovation and growth. The Playknox spoke with him […]
ONE Championship partners Microsoft to transform digital fan experience
ONE Championship and Microsoft have signed a strategic partnership to harness the Microsoft cloud, including Microsoft Azure and Microsoft 365, to transform digital fan experiences and enhance collaboration for employees. Microsoft is now ONE’s preferred cloud and data services provider, powering its digital transformation and accelerating innovation across all touchpoints. Microsoft and ONE, through this […]