Ahead of its US expansion, immersive cricket experience Sixes Social Cricket has secured investment from 4CAST Investment Group, to drive future growth and innovation for the social entertainment brand. With an array of international athletes behind 4CAST, including Ben Stokes, Stuart Broad, Jofra Archer, KL Rahul and Jason Roy, the new partnership accelerates the […]
NBA to accept investments from sovereign wealth funds
The NBA continues to expand its economical horizons by now allowing teams to accept investments from endowments, pension funds and sovereign wealth funds, as per Sportico. This development will result in foreign governments and US university endowments buying stakes in NBA teams. In 2010, the NBA had become the first major US sports league […]
Owners of Golden State Warriors, 76ers and SF Giants invests $30m in Gametime
Gametime, the leading platform for last minute game, concert and show tickets announced a $30 million investment. The round includes Nimble Partners (including Golden State Warriors owner John Burbank), Maven Ventures, Accel, GV, Jeff Mallett (S.F. Giants and Vancouver Whitecaps owner), Bolt Ventures (including David Blitzer, co-managing partner/minority owner of Philadelphia 76ers and NJ […]
Real Madrid seals a strategic agreement with Sixth Street
The Board of Directors of Real Madrid CF at its meeting ratified an agreement with Sixth Street, an investment firm, and Legends, a company specializing in stadium management and Premium experiences for sports organizations and the organization of major events, with the aim of turning the Santiago Bernabéu stadium into a unique space and, at […]
LaLiga signs €1.994 billion deal with CVC
LaLiga and global investment fund CVC have signed a strategic agreement setting in motion Boost LaLiga (“LaLiga Impulso”), the project to boost the global growth of LaLiga and its clubs. The signing on Sunday follows ratification with a large majority of Boost LaLiga by the LaLiga General Assembly on Friday with 37 of 42 […]
LeBron James, Naomi Osaka, Drake invest in sportstech gaming company StatusPRO
StatusPRO, a sports technology and gaming company that combines player data and XR (augmented reality and virtual reality) to create a suite of training and fan engagement products for enterprise and consumers has released the list of strategic investors and industry leaders that have joined KB Partners, TitletownTech, Greycroft, Verizon Ventures, Haslam Sports Group, 49ers […]
CVC Capital Partners – The new giants of the sports business world
Prolific sports investor CVC Capital Partners has bagged the Ahmedabad franchisee of the Indian Premier League for Rs. 5,600 crores. However, this isn’t its first. Earlier this year, CVC landed its biggest sports deal yet where it paid €2.7 billion (about $3.2 billion) for a minority stake in La Liga, Spain’s top-flight soccer league. […]
Lakers name DWS as official global investment sponsor of the team
The Los Angeles Lakers and DWS have announced a multi-season global sponsorship agreement making DWS the Official Global Investment Sponsor of the team. DWS is one of the leading asset managers and is geared for further growth around the globe, with 1.1 trillion dollars of assets currently under management. The sponsorship will include […]
Sorare raises $680M Series B from Softbank to accelerate NFTs
Sorare, the fantasy football platform has raised $680 million in Series B financing led by Softbank, with participation from Atomico, Bessemer Ventures, D1 Capital, Eurazeo, IVP and Liontree; and existing investors Benchmark, Accel and Headline. The investment, Europe’s biggest ever Series B, gives Sorare a new valuation of $4.3 billion. Sorare will use this investment […]
Virat Kohli joins Hyperice as an athlete-investor
Hyperice, a global high-performance wellness brand specializing in percussion, dynamic air compression, vibration, thermal technology, mind technology, and contrast therapy have announced Indian cricketer Virat Kohli as a Hyperice athlete-investor and new brand ambassador. Through the partnership, Virat Kohli will work collaboratively with Hyperice to further accelerate the wellness category as it begins its […]