India has secured the 18th position in the Global Sport & Soft Power Index, marking a significant step forward in its global sporting influence. The SPORT AND SOFT POWER RANKING Report, authored by Professor Simon Chadwick, Dr. Paul Widdop, and their team at SKEMA Publika, sheds light on how nations strategically leverage sport to enhance […]
Parimatch’s Dmitry Belianin on marketing strategy & how legalising betting can help sports at grassroots level
Parimatch has made a name for itself as one of the world’s leading betting company which boasts of over 2.6 million users across Africa, Asia, Europe, and Latin America. Parimatch’s team of champions included stars like Conor McGregor in his prime, the living legend of boxing Mike Tyson and Dale Willem Steyn, one of the […]
India gets its highest sports budget ever – a whopping Rs. 3397.32 cr
The sports sector has received Rs 3397.32 Cr allocation in the new FY 2023-24 Union Budget which is the highest ever budget allocated. It recorded an over 300 Crore jump. In last financial year, the sports sector was allocated a budget of Rs 3062.60. Khelo India has received 1045 Cr funding as against the […]
Bengaluru FC encourages everyone to lend a helping hand with ‘Keep It Kind’ campaign
Bengaluru FC has launched their campaign for the season, ‘Keep It Kind’, where the club will look to create platforms and opportunities for people to lend a helping hand to those in need. The club will also be tying up with local organisations that support social causes, and will highlight important stories in a […]