Threshold Sports, one of the UK’s fastest growing sports events agencies, has announced a new title sponsor for the multi-award winning Endure24 series in the UK’s leading pub, beer and cider business, HEINEKEN. Endure24 is a 24-hour trail running relay race that has developed a loyal following since its launch in 2012. Participants race […]
UEFA Europa League partners Heineken non-alcoholic beer
Heineken has announced that its flagship non-alcoholic beer brand, Heineken 0.0%, will take over the sponsorship of the UEFA Europa League competition when the tournament resumes on 5th August 2020. The partnership represents the largest ever single sponsorship deal involving a non-alcoholic beer brand. Heineken 0.0% is now available in 58 markets globally (34 in […]