Dentsu Sports International have announced the launch of Dentsu Sports Analytics, a new global offering bringing together the best research, data, and analytics capabilities of MKTG Sports + Entertainment (MKTG), Sponsorship Research International (SRi) and dentsu’s Merkle, to help drive better outcomes across the sports and entertainment measurement industry. Based in New York, experienced […]
ATP selects Sportradar for data and betting streaming
Sportradar has been selected as the successful bidder for the global ATP data and betting streaming rights starting 2024. It follows an extensive RFP process led by Tennis Data Innovations (TDI). Sportradar is a world leading sports technology company, providing immersive experiences for sports fans and bettors worldwide. The company has been a […]
Manchester United appoints Dominic Jordan as its first Director of Data Science
Manchester United has appointed its first Director of Data Science to drive forward the club’s use of data to help players and staff deliver success on the pitch. Dominic Jordan, an experienced data scientist with a background in geospatial analytics, will be tasked with improving the way we connect and analyse the vast amounts […]
Sportradar signs 10-year deal with EHF for data collection rights
The European Handball Federation (EHF), EHF Marketing GmbH (EHFM) and Sportradar, a global provider of sports content and intelligence have signed a long-term partnership to include official data collection and distribution to media organisations and betting operators. The multi-year agreements, set to run until 2030, will see Sportradar, as the ‘official data partner’ of EHF […]