Jump Design and Direction, an award-winning design agency has been creating exciting and innovative visual identities with broadcasters, gaming and sport governing bodies like UEFA, FIFA for over 25 years. The Playknox spoke with Russell Hilliard,Company Director / Digital Marketing Adventurer of Jump to know more about them. Tell us about Jump. Jump […]
Cadbury’s Colin O’Toole on recent Premier League clubs partnerships, brand purpose and inclusiveness
Mondelēz International-owned chocolate brand Cadbury has recently partnered with six of the top Premier League clubs like Manchester United, Chelsea FC and Arsenal FC. The Playknox spoke with Colin O’Toole, the associate director of marketing of Cadbury about the strategy behind the partnerships, how Cadbury is ensuring diversity within the work place, Covid-19 challenges among […]
Iceland unveils national football team’s crest with a dramatic film
The Football Association of Iceland has launched its new logo with a dramatic film. In the last quarter, the national team icons have been composed of the initials of KSÍ, football and the Icelandic flag. The logo has represented both the Union’s image and the national team of Iceland. As the Union’s operations have evolved, […]