Liverpool FC has welcomed back Ben Latty as commercial director to lead the development and growth of the club’s commercial business. Ben returns to the club from Bristol Sport, where he held a board position of group commercial director. During his previous spell at LFC he held a number of positions in the commercial […]
Manchester City renews global partnership with Midea
Manchester City has announced an extension to its global partnership with leading consumer appliances producer, Midea. This renewal sees the City and Midea partnership, covering both men’s and women’s teams, enter its third term. Throughout this partnership Midea has produced engaging digital content which has been extremely popular with City fans around the […]
FIH extends partnership with Polytan until 2024
The International Hockey Federation (FIH) and Polytan, a member of Sport Group has announced an extension to their long-standing worldwide hockey partnership through to 2024. In response to the partnership’s recent success delivering climate positive turfs for Tokyo 2020 (made from 60% sugar cane), the extension is designed to ensure hockey becomes a leader […]