Arsenal FC has teamed up with Athletic Brewing Company, America’s largest non-alcoholic brewery, who are now the club’s first Official Non-Alcoholic Beer Partner. Starting this August, this partnership will see cans of Athletic’s award-winning Run Wild IPA available throughout Emirates Stadium for all men’s and women’s matches. Additionally, Run Wild IPA will be served on […]
Arsenal FC signs Extramarks as official learning partner
Extramarks, a leading global provider of new-age digital learning solutions, today announced a strategic partnership with Arsenal Football Club to become its exclusive Official Learning Partner in India, South Africa, Indonesia, and the Middle East. The landmark agreement will enable Extramarks to combine football and education to drive awareness of its offerings, attract new-age […]
Arsenal becomes first Premier League club to sign up with UN
Arsenal became the first Premier League club to sign up to the UN Sports for Climate Action Framework. The UN initiative aims to bring together the global sports community with a commitment to align with the goals of the Paris Agreement and support the ambition to achieve climate neutrality by 2050. The signatories to this […]
Cadbury’s Colin O’Toole on recent Premier League clubs partnerships, brand purpose and inclusiveness
Mondelēz International-owned chocolate brand Cadbury has recently partnered with six of the top Premier League clubs like Manchester United, Chelsea FC and Arsenal FC. The Playknox spoke with Colin O’Toole, the associate director of marketing of Cadbury about the strategy behind the partnerships, how Cadbury is ensuring diversity within the work place, Covid-19 challenges among […]