The NBA continues to expand its economical horizons by now allowing teams to accept investments from endowments, pension funds and sovereign wealth funds, as per Sportico. This development will result in foreign governments and US university endowments buying stakes in NBA teams. In 2010, the NBA had become the first major US sports league […]
LaLiga and UFC sign a promotional partnership for engaging more fans
LaLiga North America and UFC, the world’s premier mixed martial arts organization has signed a promotional partnership to engage with fans across both sports through social media collaborations, on-site coverage at events, digital content, athlete activations, and more. The creation of this partnership stems from a successful initial collaboration between LaLiga North America and UFC […]
Boston Red Sox inks ten-year partnership with MassMutual
Massachusetts Mutual Life Insurance Company (MassMutual) and the Boston Red Sox have entered a 10-year partnership in which MassMutual will become a signature sponsor of the Red Sox beginning at the start of the 2023 season. This collaboration brings together two resilient, respected, and successful Massachusetts brands rooted in their shared values of interdependence […]
Deltatre to built OTT service for Dyn Media
Deltatre has been selected by streaming platform, Dyn Media, to build its new OTT service aimed at sports fans across Germany and the wider DACH region. The new OTT platform will play a pivotal role in Dyn Media’s mission in creating a new home for sports fans in Germany, with handball, table tennis, basketball […]
Disney dishes out $900m to buy MLB’s remaining stakes in BAMTech
As per an SEC filing, Disney paid $900 million to Major League Baseball (MLB) earlier this month to buy out the league’s remaining 15% stake in the streaming firm BAMTech. Disney is now a 100% owner of the streaming company that powers Disney+ and the firm’s other consumer services. The SEC filing noted […]
Football Australia inks partnership with TikTok
Australia’s two most popular national sporting teams, the CommBank Matildas and Subway Socceroos, have launched TikTok accounts thanks to a new collaboration partnership between Football Australia and TikTok. In what will be the most exciting 12-months for Australian football in the sport’s history, with both senior national teams competing in their respective FIFA World Cups, […]
WTT signs Corpay as global payments supplier
Corpay1, a leader in business payments has entered into an agreement with World Table Tennis Pte. Ltd. (“World Table Tennis”) to become their official Global FX Payments Supplier in 2023. “I am confident that World Table Tennis, the players and their business partner network will benefit from access to our comprehensive cross-border payments and […]
Six Nations Rugby CEO Ben Morel to step down
Six Nations Rugby has announced that its Chief Executive Officer, Ben Morel, has decided to step down at the end of the current 2022/23 rugby season. Morel has successfully led the organisation since 2018, during which time it has experienced unprecedented transformational change; particularly centered around its six member unions collaborating as strongly off […]
Juventus president Andrea Agnelli and board of directors resign post financial scrutiny
The Board of Directors of Juventus Football Club S.p.A. and president have rendered their resignation. The news comes after them obtaining new legal and accounting opinions from the independent experts appointed to assess the issues raised by Consob pursuant to art. 154-ter TUF on the Company’s financial statements as of 30 June 2021, analysed […]
Formula E unveils new brand identity for Season 9
Formula E has unveiled a new look ahead of Season 9 of the ABB FIA Formula E World Championship and the debut of the Gen3 car, new races in iconic world cities, new teams and new sporting formats. The championship will continue with three new cities hosting Formula E races for the first time: […]