The sports industry is entering a defining phase. Not driven by hype, but by clarity. Artificial intelligence is no longer a crystal ball promising the future—it is becoming a clear lens, helping stakeholders understand why change is happening and where value will be created next. As we look toward 2026, the global sports ecosystem is […]
From Kalshi to Baller League: Mapping the $4B Sports Investment Surge of 2025
Sports investment surged past the $4 billion mark in 2025, underlining a powerful shift in how capital is flowing into the global sports ecosystem. From athlete performance and fan engagement to betting, wellness, creator-led leagues and community sport, investors are backing platforms that sit at the intersection of sport, technology, media and culture. The funding […]
DAZN acquires broadcast rights for Kings League competitions in 2026
DAZN, the world’s leading sports entertainment platform, has acquired broadcast rights for Kings League competitions in 2026, adding to the platform’s growing portfolio of innovative football formats. Kings League, the groundbreaking, creator-led league founded by Gerard Piqué that blends football, streamer culture, and digital-first fan experiences, is one of the world’s most dynamic and engaging […]
IBA Forum Welcomes Trump Jr., Pacquiao, and Rasheda Ali in Call for Unity in Sport
The International Boxing Association (IBA) hosted its Sport + Business Forum in Istanbul, bringing together leaders from sport, business, and culture to discuss the future of boxing and its place in society. IBA President Umar Kremlev opened the forum with a call to keep sport above politics and focused on opportunity, fairness, and development. “Sport […]
KP Snacks becomes official team partner of ECB
The ECB and KP Snacks have announced a new partnership with England Cricket, to become the Official Team Partner. KP Snacks’ brands will feature on England match kits, with the new shirts making their debut at the England Women’s Vitality IT20 against West Indies at The Spitfire Ground, Canterbury, on 21 May 2025. This new […]
Stanford’s Sports Equity Lab and Amoofy Forge Ethical AI Partnership to Transform Sport Through Storytelling
Stanford University’s Sports Equity Lab (SEL) has partnered with ethical AI platform Amoofy to unlock untold stories within sport and use them to drive systemic change. This groundbreaking collaboration aims to amplify underrepresented voices—athletes, coaches, and communities—by combining research, technology, and storytelling. While sport has helped build bridges and uplift communities, it also mirrors […]
LA28 event programme marks strong commitment towards innovation and gender equality
For the first time in history, all team sports will have at least the same number of women’s teams as men’s teams, with water polo adding two women’s teams, making it now 12 women’s and 12 men’s teams. Football, with 16 female teams, will feature more women’s teams than men’s (12). Gender equality was a […]
Coco Gauff Launches Her Own Venture with WME
Coco Gauff, recently recognized by Forbes as the highest-paid female athlete in the world, is embarking on a new phase in her career by shifting talent agencies and launching Coco Gauff Enterprises in partnership with WME. In a social media post on Wednesday, the 21-year-old tennis star announced her decision to transition from Team8, the […]
FloSports Raises Series D Funding Led By Dream Sports After Record Year
FloSports, a global sports media company focused on passionate, underserved sports communities has announced the successful closing of its Series D funding round, led by Dream Sports, a leading sports technology company based in India. Dream Sports joins existing investors Causeway Media Partners LP, Warner Bros. Discovery Inc., DCM Ventures, Bertelsmann Digital Media Investments, and […]
BLAST partners Reliance to grow esports business in India
Reliance and BLAST will partner to operate and create market leading IPs in India and bring leading global IPs of BLAST to India for fans, players and brands. BLAST works with the world’s biggest game publishers in Epic Games, Valve, Riot Games, KRAFTON and Ubisoft to create leading global esports properties. The JV’s ambition is […]