The New York Mets have chosen Wicket as their Facial Authentication partner at Citi Field to enhance the fan experience. The Mets and Wicket will focus on deploying a series of facial authentication applications at the ballpark, beginning with facial ticketing and facial access control for staff and vendors. Following a successful pilot deployment […]
Therabody adds Kevin De Bruyne to its athlete ambassadors portfolio
Therabody, formerly known as Theragun, the global leader and innovator in tech wellness has bolstered its athlete portfolio with the inclusion of Manchester City’s Kevin De Bruyne. In 2008, Dr. Jason Wersland, Therabody’s founder and chief wellness officer, invented the world’s first hand-held percussive massage therapy device, Theragun, as an alternative to surgery or […]
Lavazza becomes official coffee partner of Arsenal Women
Lavazza, has strengthened its relationship with Arsenal by extending its partnership with men’s team while also becoming the official coffee partner of Arsenal Women. Uniting the excellence of authentic Italian coffee with the most decorated women’s team in English football, Lavazza will be the official coffee available at all Arsenal Women home games at […]
IMG acquires Mutua Madrid Open tennis tournament
IMG, an Endeavor company and global leader in sports, events, media and fashion has entered into a definitive agreement with Super Slam Ltd and its affiliates to acquire the Mutua Madrid Open tennis tournament and the Acciona Open de España golf tournament. The transaction is expected to close in the first quarter of 2022, […]
Arsenal Football Club appoints Juliet Slot as Chief Commercial Officer
Arsenal Football Club has appointed Juliet Slot as Chief Commercial Officer. Juliet will oversee all the club’s commercial operations. This includes commercial partnerships, ticketing, hospitality, digital experience, retail and marketing. Her appointment follows current Chief Commercial Officer Peter Silverstone’s decision to leave the club to pursue new opportunities from the end of […]
Dark Horses co-founder Simon Dent launches talent agency
Simon Dent, one of the founders of sport-focused creative agency Dark Horses, has launched a new talent agency, HERO. HERO has been developed by Dent over recent years, building an impressive portfolio of clients, and now will work closely with current and retired sports personalities on commercial matters as well as helping clients align […]
NBA partners Viacom18 for broadcast of games in India
The National Basketball Association (NBA) and Viacom18 today announced a multiyear partnership to deliver live NBA games and programming to fans in India across television and over-the-top streaming. Beginning with the NBA’s landmark 75th Anniversary Season in 2021-22, Viacom18 as part of the partnership enabled and supported by RISE Worldwide will provide comprehensive coverage […]
CVC-backed Boost LaLiga to deliver investment of €1.99 bn to participating clubs
The LaLiga Executive Committee (Comisión Delegada) have unanimously ratified their support for Boost LaLiga (LaLiga Impulso), the agreement reached with global investment fund CVC to stimulate the growth of LaLiga and its clubs. The Boost LaLiga agreement, which was unanimously approved last August, has been adapted to the participation of 39 of the 42 […]
Sokin partners Arsenal, Everton, AS Monaco to launch ‘Money Goals’
Sokin, the next generation global payments provider, has launched a new initiative to help fans score ‘Money Goals’ with brand partners Arsenal, Everton, Fulham, AS Monaco and the Miami Dolphins. The global online community “Sokin – Money Goals”, is an exclusive club that gives members access to specialist content, experiences, and rewards from its […]
WTA to suspend tournaments in China post Peng Shuai allegations against a Chinese official
WTA has announced that it will be suspending tournaments in China. Steve Simon, chairman and CEO WTA said: “When on November 2, 2021, Peng Shuai posted an allegation of sexual assault against a top Chinese government official, the Women’s Tennis Association recognized that Peng Shuai’s message had to be listened to and taken seriously. […]