Robinsons has been named as the Official Soft Drinks Partner of The Hundred. The three-year deal will see The Hundred feature on packs across the Robinsons’ ready to drink, no added sugar range, offering ticket giveaways to consumers via a weekly prize draw. The Hundred launched last summer to packed out crowds across […]
FIFA to launch its new football video games after ending partnership with EA
For the first time, FIFA will launch new football video games developed with third-party studios and publishers, providing more choice for football and gaming fans in the lead-up to the FIFA World Cup Qatar 2022™ and FIFA Women’s World Cup Australia & New Zealand 2023™. A number of new non-simulation games are already under […]
EA to move its football games under EA Sports FC brand
Electronic Arts has announced its world-famous football games will move forward under a new EA SPORTS FC™ brand in 2023. The move will enable EA to deliver the world’s biggest interactive sports experience for its growing community in collaboration with 300+ partners across the world of football. “Our vision for EA SPORTS FC […]
The Rugby Football League inks 12-year partnership with IMG
The Rugby Football League (RFL) and Super League Europe have announced a 12-year strategic partnership with IMG, a global leader in sports, events, media and fashion owned by Endeavor, to reimagine Rugby League and its competitions in the UK. The agreement follows the recent decision for the RFL and Super League to realign and […]
Lucknow Super Giants launches metaverse with Gigabyte Technology
Gigabyte Technology and its gaming brand ‘Aorus’ the associate sponsor of Lucknow Super Giants have launched the team’s metaverse. This platform will serve as a one-of-a-kind experience for the fans who especially this time around can’t visit the stadium due to the fact that the entire IPL group stage is being hosted in Maharashtra. […]
The Hundred signs Sage as official insights partner
Sage, the leader in accounting, financial, HR and payroll technology for small and mid-sized businesses, has become the Official Insights Partner of The Hundred and, from 2023 onwards, The Hundred Draft will be powered by Sage. The Hundred launched last summer to packed out crowds across England and Wales, exciting cricket fans new and […]
IMG to produce and market broadcast rights for friendly between United and Liverpool
IMG is to produce and market the broadcast rights for a 2022/23 pre-season friendly between Premier League giants Manchester United and Liverpool in Thailand. The match, to be played on 12th July 2022 at the Rajamangala National Stadium in Bangkok, is being promoted by Fresh Air Festival (FAF). IMG will distribute the match globally […]
Cazoo becomes title sponsor of World Snooker Championship
Cazoo, Europe’s leading online car retailer, which makes buying and selling a car as simple as ordering any other product online today, has become the title sponsor of snooker’s biggest tournament and one of the most prestigious events on the sporting calendar, the World Snooker Championship. Under a new multi-year agreement, the Cazoo World […]
Todd Boehly to take control of Chelsea FC for a record $5.4bn
Chelsea Football Club has confirmed that terms have been agreed for a new ownership group, led by Todd Boehly, Clearlake Capital, Mark Walter and Hansjoerg Wyss, to acquire the Club. Of the total investment being made, £2.5bn will be applied to purchase the shares in the Club and such proceeds will be deposited into […]
Real Madrid inks global deal with Daktronics
Real Madrid and Daktronics have announced a multi-year global collaboration agreement whereby the world leader in audiovisual systems will become the supplier of the 360-degree video scoreboard and the fascia of the first amphitheater (the band made up of LED screens that will cover the first stadium ring) to be installed in the Santiago Bernabéu […]