Newcastle United Women have agreed a new front-of-shirt partnership with North East construction firm Straightline NE Ltd for the 2022/23 season. After moving under the ownership of Newcastle United Football Club, the Lady Magpies will proudly wear Straightline branding on their shirts when they get their FA Women’s National League Division One campaign underway […]
International Golf Federation onboards Sportradar Integrity Services for bet monitoring
Sportradar Integrity Services, a unit of Sportradar has entered a multi-year integrity partnership with the International Golf Federation (IGF). Under the terms of the initial two-year agreement, Sportradar Integrity Services will draw upon its substantial experience and expertise to provide bet monitoring through its Universal Fraud Detection System (UFDS), an advanced and proven bet […]
FIFA suspends All India Football Federation due to undue influence from third parties
The Bureau of the FIFA Council has unanimously decided to suspend the All India Football Federation (AIFF) with immediate effect due to undue influence from third parties, which constitutes a serious violation of the FIFA Statutes. The suspension will be lifted once an order to set up a committee of administrators to assume the […]
US Open drives vehicle partnership with Cadillac
The USTA and Cadillac have agreed on a multi-year sponsorship for Cadillac to serve as the official vehicle of the US Open. Beginning at 2022 US Open, Cadillac will have a significant on-site presence at the USTA Billie Jean King National Tennis Center, including a prominent display of the first-ever all-electric Cadillac, the Cadillac […]
LaLiga Tech collaborates with Liga Portugal for technology development
LaLiga Tech and Liga Portugal have announced a new partnership that will improve the technology development of the Portuguese competition, helping it to enhance its content and construct more impactful global fan engagements through a digital ecosystem. As a first step in the process, Portuguese football clubs will be given privileged access to LaLiga […]
Brentford FC signs Aosom UK as official club partner
Brentford Football Club has signed Aosom UK as an Official Cub Partner, for the 2022/23 and 2023/24 seasons ahead. A name in the online shopping world since 2009, Aosom UK is a destination to find a variety of homeware, garden products, kids’ toys, sporting goods and more. On-trend and classic designs, built into affordable […]
Manchester City launches Recast Channel as direct offering for fans
Manchester City has announced the official launch of its Recast Channel, as part of its continued direct-to-fans content offering for followers around the globe. As part of the new agreement, City’s pre-season US Tour fixture against Bayern Munich on Saturday was made available for fans on the channel. Manchester City’s new documentary series, ‘Together: […]
Disney Star acquires Cricket Australia broadcast rights for Asia in a seven-year deal
Disney Star has acquired the rights to broadcast all men’s and women’s international cricket played in Australia into India on a seven-year deal. The deal, which commences in 2023-24, will see Disney Star televise all internationals matches as well as the KFC Big Bash League and Weber Women’s Big Bash League into the world’s […]
Fulham FC inks a record partnership with betting firm W88
Fulham Football Club has confirmed a record sponsorship with global betting firm W88 as Front of Shirt and Main Team Partner for the 22/23 Premier League season. The shirt featuring the W88 logo will be worn by both the Fulham FC Women’s and Men’s First Teams. The new season kit will be unveiled […]
Former Olympian OBE Sarah Lewis: “When we can be gender and diversity blind in sports organisations that’s when the goal has been reached”
Sarah Lewis, a former British Olympian Alpine Skier is a formidable force within the sports governance realm. She has been involved with international skiing on both a competitive and administrative level for over 30 years, starting as a member of the British Alpine Ski Team from 1982-1988, competing in the 1987 FIS Alpine World Ski Championships […]