Tennis Australia has announced a momentous five-year extension of its broadcast partnership with the 9Network, ensuring Nine is the home of tennis until 2029.
The new five-year deal (from 2025 to 2029) includes a $425 million cash component plus considerable additional value in contra, retained rights and promotion, making it the biggest in the history of Tennis Australia.
The agreement will continue to fuel the growth of the sport across the country, the Australian Open and other major events.
“This is a magnificent outcome for tennis and ensures everyone in Australia has the opportunity to watch our major events on free to air television,” said Tennis Australia Chair Jayne Hrdlicka.
“Nine has shown a serious year-round commitment to continue to grow tennis,” Tennis Australia CEO Craig Tiley said today.
“Together we have regularly set and exceeded targets for ourselves in what has been a highly productive partnership thus far. This new deal further strengthens that relationship in which our organisations work as a true co-operative on the broadcast, production, innovation and promotion of our events and sport. It will ensure we are reaching audiences of all ages and backgrounds across multiple platforms with high quality product.
“We want to show our sport at its best to continually excite tennis fans, while also appealing to a new generation of fans and players across Australia. This new deal will certainly help us do that.”
