Tiger Beer becomes the Official Beer Partner of Manchester United, bringing together the iconic Asian Brewer and one of the most popular and successful sports teams in the world, to enhance experiences and deepen engagement with United fans globally. The partnership launches at an exciting moment in Tiger Beer’s bold brand evolution, heralding a new […]
New York Knicks onboards ‘Experience Abu Dhabi’ as official patch partner
Madison Square Garden Sports Corp. (NYSE: MSGS) (“MSG Sports”) and the Department of Culture and Tourism – Abu Dhabi (“DCT Abu Dhabi”) have announced a new marketing partnership naming ‘Experience Abu Dhabi’ as the Official Patch Partner of the New York Knicks, forging a significant integration between DCT Abu Dhabi and one of the most […]
Formula 1 signs luxury brand LVMH as global partner
Formula 1 has announced that luxury brands group LVMH will become a Global Partner in 2025 – when the sport will be celebrating its 75th anniversary. The new 10-year deal will include several of LVMH’s iconic Maisons, including Louis Vuitton, Moët Hennessy and TAG Heuer. A statement from Formula 1 and LVMH described the deal […]