Qualcomm Technologies, Inc. and Manchester United have triggered the extension of their principal shirt partnership which will now run until 2029. The extension follows record-breaking home, away and third shirt launches which feature the Snapdragon brand on the front of a Manchester United shirt for the first time. Snapdragon is Qualcomm Technologies’ consumer brand of […]
FIFA signs Bank of America as Official Bank Sponsor of FIFA World Cup 26
FIFA has signed Bank of America as its Official Bank Sponsor of FIFA World Cup 26. The historic partnership underscores the global financial institution’s commitment to promoting wellness, supporting the pursuit of excellence and making a human connection and community impact through the power of sport. Through this new partnership, FIFA and Bank of America […]
LA28 Olympic Games sign Autodesk as official design and make platform
Autodesk has been named the official Design and Make Platform of the LA28 Olympic and Paralympic Games and Team USA. Over the next four years, Autodesk’s software – used by designers, engineers, builders, and creators – will support LA28’s more than $1 billion temporary overlay and construction plan, incorporating sustainable design principles. Autodesk’s […]
Genius Sports extends Football DataCo deal until 2029
Genius Sports Limited, the official data, technology, and commercial partner that powers the global ecosystem connecting sports, betting, and media, announced the extension of its exclusive official data partnership with Football DataCo (“DataCo”) through 2029. Since 2019, Genius Sports has been DataCo’s exclusive supplier of official low latency data from in-stadia to the sports betting […]
Arsenal FC signs Athletic Brewing Company as first official non-alcoholic beer partner
Arsenal FC has teamed up with Athletic Brewing Company, America’s largest non-alcoholic brewery, who are now the club’s first Official Non-Alcoholic Beer Partner. Starting this August, this partnership will see cans of Athletic’s award-winning Run Wild IPA available throughout Emirates Stadium for all men’s and women’s matches. Additionally, Run Wild IPA will be served on […]