Aston Villa has confirm a partnership with Egyptian club ZED FC. The agreement, which was announced in Cairo, provides an historic and ground-breaking collaboration which will see both clubs, alongside Vitória Sport Clube, work together to help develop young talent. Villa aim to create new and positive opportunities for young footballers in Egypt […]
WSC Group and Infront partner for digital activations
WSC Group, the owner of the TCR rights and technical regulations, and Infront have entered a partnership focused on the digital activation and distribution of content around TCR competition. The project will see Infront Lab manage digital content strategy and distribution through Content X, its cutting-edge sports content automation solution, enabling distribution of automatically generated […]
Major League Cricket collaborates with JDA Worldwide to create brand identity
JDA Worldwide, a top creative agency has announced its collaboration with Major League Cricket (MLC) in creating the brand identity for the world-class, fast-paced T20 professional cricket league in America launching this summer. The new logo was unveiled on March 19th, showcasing a comprehensive brand system that will set the stage for the inaugural […]
Sportsbreak.com signs year-long deal with Sporting Memories
Sports fan travel operator Sportsbreaks.com has announced a year-long partnership with the charity and social enterprise Sporting Memories in the UK. The two organisations, connected by a passion for providing incredible experiences for sports fans to create memories, will work together to deliver several campaigns throughout 2023, raising much needed funds and awareness for […]
International Canoe Federation inks three deals in China
The International Canoe Federation has signed three significant partnership agreements which will cement its presence in China and across Asia. The two-year partnerships cover sponsorship, licencing and broadcasting in one of canoeing’s fastest growing markets. The Nantong Tieren Sports Goods company has entered into a two-year sponsorship agreement consisting of a sponsorship payment […]