The Sacramento Kings has named Avery Dennison, a global leader in materials science and solutions that connect the physical and digital worlds, as the official embellishment partner of the Sacramento and Stockton Kings. This announcement follows the rapid growth of Embelex, Avery Dennison’s suite of solutions for on-garment branding used by sports teams around […]
2023 to see an evolution of web3 ticketing & fan engagement, says IMG report
IMG and its digital agency Seven League launched their Digital Trends Report 2023, exploring the technologies and developments that will shape the sport media landscape for rightsholders over the next 12 months. Featuring insights and analysis from Seven League’s global team of experts, the report breaks down the biggest developments in the sector and […]
Castore teams up with 007 for a capsule collection
Premium sportswear company Castore and 007 have come together to create a capsule collection that explores the synergies in mindset between high level athletes and James Bond himself. Both striving for marginal gains and to optimise their performance by physically pushing themselves to their limits, this 12-piece collection is made up of high intensity […]
NBA to accept investments from sovereign wealth funds
The NBA continues to expand its economical horizons by now allowing teams to accept investments from endowments, pension funds and sovereign wealth funds, as per Sportico. This development will result in foreign governments and US university endowments buying stakes in NBA teams. In 2010, the NBA had become the first major US sports league […]
LaLiga and UFC sign a promotional partnership for engaging more fans
LaLiga North America and UFC, the world’s premier mixed martial arts organization has signed a promotional partnership to engage with fans across both sports through social media collaborations, on-site coverage at events, digital content, athlete activations, and more. The creation of this partnership stems from a successful initial collaboration between LaLiga North America and UFC […]
Boston Red Sox inks ten-year partnership with MassMutual
Massachusetts Mutual Life Insurance Company (MassMutual) and the Boston Red Sox have entered a 10-year partnership in which MassMutual will become a signature sponsor of the Red Sox beginning at the start of the 2023 season. This collaboration brings together two resilient, respected, and successful Massachusetts brands rooted in their shared values of interdependence […]