The National Football League and Enthusiast Gaming Holdings Inc. have announced a first-of-its-kind gaming collaboration bringing together NFL players and Legends and top gaming content creators from marquee gaming organizations including Luminosity Gaming. We spoke to Enthusiast Gaming President, Bill Kara to find out more. Excerpts: Tell us about the partnership. […]
Borussia Dortmund inks long-term deal with Sorare
Borussia Dortmund is entering into a long-term partnership with the fantasy sports game Sorare. Through the recently extended licensing rights deal between Sorare and DFL Deutsche Fußball Liga GmbH, all BVB players will continue to be available for play and trade as digital collectibles on Sorare. In addition, the partnership includes a number of […]
Haas F1 signs a multi-million deal with Hantec Markets
Haas F1 Team has announced a new partnership with Hantec Markets ahead of this weekend’s Belgian Grand Prix – Round 14 of the 2022 FIA Formula 1 World Championship. Hantec Markets operates a trading platform for CFDs, including margin trading across forex, bullion, indices, commodities and stocks. The multi-million pound contract runs through the […]
Volleyball World inks exclusive broadcast rights deal with ESPN for Latin America
Volleyball World has announced a three-year agreement with ESPN giving the trusted network exclusive broadcasting rights in Latin America for all FIVB and Volleyball World events until 2024. The deal includes both indoor and beach volleyball and is the first-of-its-kind in the region, covering all of Spanish speaking Latin America including Argentina, Colombia and […]
Newcastle United Women signs Straightline as front-of-shirt partner
Newcastle United Women have agreed a new front-of-shirt partnership with North East construction firm Straightline NE Ltd for the 2022/23 season. After moving under the ownership of Newcastle United Football Club, the Lady Magpies will proudly wear Straightline branding on their shirts when they get their FA Women’s National League Division One campaign underway […]
International Golf Federation onboards Sportradar Integrity Services for bet monitoring
Sportradar Integrity Services, a unit of Sportradar has entered a multi-year integrity partnership with the International Golf Federation (IGF). Under the terms of the initial two-year agreement, Sportradar Integrity Services will draw upon its substantial experience and expertise to provide bet monitoring through its Universal Fraud Detection System (UFDS), an advanced and proven bet […]
FIFA suspends All India Football Federation due to undue influence from third parties
The Bureau of the FIFA Council has unanimously decided to suspend the All India Football Federation (AIFF) with immediate effect due to undue influence from third parties, which constitutes a serious violation of the FIFA Statutes. The suspension will be lifted once an order to set up a committee of administrators to assume the […]
US Open drives vehicle partnership with Cadillac
The USTA and Cadillac have agreed on a multi-year sponsorship for Cadillac to serve as the official vehicle of the US Open. Beginning at 2022 US Open, Cadillac will have a significant on-site presence at the USTA Billie Jean King National Tennis Center, including a prominent display of the first-ever all-electric Cadillac, the Cadillac […]
LaLiga Tech collaborates with Liga Portugal for technology development
LaLiga Tech and Liga Portugal have announced a new partnership that will improve the technology development of the Portuguese competition, helping it to enhance its content and construct more impactful global fan engagements through a digital ecosystem. As a first step in the process, Portuguese football clubs will be given privileged access to LaLiga […]
Brentford FC signs Aosom UK as official club partner
Brentford Football Club has signed Aosom UK as an Official Cub Partner, for the 2022/23 and 2023/24 seasons ahead. A name in the online shopping world since 2009, Aosom UK is a destination to find a variety of homeware, garden products, kids’ toys, sporting goods and more. On-trend and classic designs, built into affordable […]