Deutsche Kreditbank AG (DKB) announced as Official Partner of the NFL in Germany and Presenting Partner of the regular NFL games in Munich and Frankfurt. The long-term partnership officially kicks off as tickets go on sale for the NFL game which sees Tampa Bay Buccaneers take on the Seattle Seahawks in Munich. Currently, […]
Eleven Italy acquired Lega Basket A rights until 2025
ELEVEN Italy becomes the home of basketball in Italy: LBA adds to a package of content including Euroleague, Eurocup, FIBA Eurobasket 2022 and FIBAWorld Cup 2023 ELEVEN Italy has been awarded the LBA Pay Package of Domestic Audiovisual Rights for the 2022/2023, 2023/2024 and 2024/2025 seasons. The agreement will be ratified during the Extraordinary […]
World Baseball Softball Confederation to develop baseball video game with Konami
The World Baseball Softball Confederation (WBSC) and Konami Digital Entertainment have signed a memorandum of understanding (MOU) to develop and create a new baseball video game and a new eSport international competition. The new WBSC-KONAMI video game will allow the global baseball community, National Federations, and gamers worldwide to participate in a potential newly/jointly […]
Chelsea FC names Tom Glick as new president of business
Chelsea Football Club has appointed Tom Glick, a 30-year sports marketing and operations executive, as the Club’s new President of Business. Glick will assume responsibility for day-to-day operations at Chelsea FC, including managing its global commercial strategy, driving revenue growth, enhancing fan engagement, and creating exceptional experiences for the Club’s fans. Glick commented: ‘Chelsea […]
World Table Tennis signs Ganten as global premier partner
World Table Tennis has named natural mineral water brand Ganten as its new Global Premier Partner. As a Global Premier Partner, Ganten will provide hydration at a number of international table tennis events, including WTT Grand Smashes, WTT Cup Finals, WTT Champions and the ITTF World Table Tennis Championships Finals. “This partnership with […]
Formula 1 and Santander join forces to help entrepreneurs
Formula 1 and Santander (Banco Santander) have joined forces to offer their shared expertise in business, innovation, and sustainability to support the next generation of entrepreneurs. As part of a promotional partnership, F1 will amplify the Santander X Global Challenge | Countdown to Zero competition that will challenge entrepreneurs to create sustainable solutions for […]
Inter to power its OTT service with StreamAMG
StreamAMG have been chosen by Italian football club Inter to supply the technology behind their new online video service. From the start of the 2022/23 season, the Nerazzurri will use StreamAMG’s services to run Inter TV, the Serie A club’s brand-new OTT service that offers on-demand exclusive club content around the men’s and women’s […]
Manchester City names Okx as training partner in a $20m deal
OKX, one of the world’s leading cryptocurrency platforms, will be the Official Training Kit Partner of Manchester City for the 2022/2023 season. The agreement will see OKX featured across the training kit of the Manchester City men’s and women’s first teams. OKX was announced as Manchester City’s Official Cryptocurrency Exchange Partner in March. […]
Paralympics GB signs partnership with healthcare brand Bupa
Bupa, the international healthcare company, has launched the latest in a series of official health partnerships with national Paralympic teams with a new agreement with the British Paralympics Association (BPA). Ahead of Paris 2024, the BPA joins Bupa’s existing network of official health partnerships with national teams in Spain, Poland and Chile. Through each […]
MLS signs IMG Arena as official data distribution partner
Major League Soccer (MLS) has selected IMG ARENA as its Official Data Distribution Partner after an extensive RFP process. The long-term, global partnership will utilize the latest technology to create a new standard for soccer data and drive the next generation of fan engagement in MLS and MLS NEXT Pro. IMG ARENA will […]